Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Constructive
Play
Infant building blocks encourages play in a more stable manner.
2.2
Trend score
Trend
What is the Constructive Play trend?
Constructive Play: While toys serve to provide a fun and engaging way for children to spend their time, the possible dangers that can occur from such interactions can be quite overwhelming for new parents. Attempting to make playtime more harmonious, consumers are turning to toys that encourage creativity, such as building blocks, but still encourage stationary play. This acknowledges the importance of constructive creativity even in the youngest children, speaking to evolving consumer desires to educate children in controlled settings.
Trend themes
Themes within the Constructive Play trend
Three behaviours holding the trend together01
Constructive Play
Parents are turning to toys that encourage creativity such as building blocks, but still encourage stationary play, acknowledging the importance of constructive creativity even in the youngest children.
02
Sensory Stimulation
Toys like the Brinca Dada Burgo Blocks help fine-tune touch and sight by using features in the small wooden game, highlighting the importance of sensory stimulation for young children's development.
03
Architecture-Inspired Building Toys
Building toys like the Eames House Blocks offer the perfect alternative to traditional building block toys and instill an appreciation for architecture at a young age.
Industry implications
What the Constructive Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
Creating more innovative and educational toys like the Bitblox and Mokurokku Wooden LEGO Set that use sustainable materials and promote sensory stimulation.
For
Gift Industry
Using creative and unique gift containers like the LEGO Mini Box 4 to enhance the gifting experience for any occasion.
For
Design Industry
Incorporating design and creativity into household items, like building blocks, to enrich the user's experience and utilize sustainable materials.
Trend signals
Trend signals for Constructive Play
Trend score 2.2 out of 10, from popularity 30%, activity 27%, freshness 8%.
Popularity30%
Activity27%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Constructive Play trend
6 featured examples from Nov 22, 2012 to Jul 4, 2013CategoryLife-Stages
Timber Toy Bricks
The Mokurokku Wooden LEGO Set Puts Natural Materials Back into Your Hands
Exploring the potential for using natural materials in toy manufacturing processes.
CategoryArt & Design
Building Block Containers
The LEGO Mini Box 4 is Great for Gift Giving and Keepsakes
The innovative design of the LEGO Mini Box 4 presents a disruptive opportunity in the gift packaging industry by introducing a playful and interactive element to gift-giving.
CategoryLife-Stages
Architecture-Inspired Building Toys
The Case Study House No. 8 Inspires the Eames House Blocks
Opportunity for toy manufacturers to create innovative building toys inspired by famous architectural landmarks
CategoryLife-Stages
Motor Skill-Developing Tactile Toys
Brinca Dada Burgo Blocks Incorporate Touch and Sight in Play
Brinca Dada Burgo blocks contribute to the educational toy industry by promoting sensory and cognitive development.
CategoryLife-Stages
Pixel-Inspired Building Blocks
The Bitblox Toy Building Blocks are Add Retro Computing to Playtime
Innovation in the toy industry should incorporate more tech-savvy designs, like pixelated characters and retro styles, as seen in the Bitblox set.
CategoryLife-Stages
Critter Puzzle Blocks
Children Learn to Play Together with Interactive Animal Stackers
Opportunity for toy companies to innovate and create gender-inclusive and collaborative play products.
