Looking work-out-ready and stylish, the models in the Forever 21 active wear lookbook rock out with athletic gear and heels. Colorful, lively and fun, this lookbook follows the theme of other Forever 21 ads and appeals to younger crowds.
Hopefully, they'll follow their footsteps and gear their lifestyle towards healthy living and exercise (minus the heels). Check out the Forever 21 active wear lookbook in the featured gallery.
Implications - Many fashion-savvy consumers are concerned about beauty no matter what the context. This is produced by a certain anxiety over appearance standards in contemporary society. Making products that help alleviate this concern will target a large market that is constantly in search of perfection.