Model Jevgenij Balezin channels his inner surfer dude in a fresh new image series by photographer Migle Golubickaite. The NoLogo model management newcomer poses outdoors and pulls off a series of suggestive stances as he sports summer staples from affordable Swedish retailer H&M.
This striking photo series by photographer Migle Golubickaite embraces bright summer hues and easy and comfortable wardrobe staples. The pieces range from shark-printed tank tops and color-blocked shorts that are worn alongside retro-inspired baseball cap accessories.
This summer-ready fashion story embraces surf culture and a youthful style aesthetic that focuses on cool comfort. The editorial also features vivid beach imagery and the photographer's signature use of photo frame layering that adds a tropical touch to his portraits of model Jevgenij.
What's Driving This Trend
- Surf Culture Fashion
- There is an opportunity for fashion brands to embrace surf culture and youth styling for their summer collections.
- Bright Summer Hues
- There is an opportunity for brands to leverage bright summer colors and add them to their collections to boost sales during the season.
- Photo Frame Layering
- There is an opportunity for photographers to experiment with photo frame layering to give a unique touch to their photo portraits.
Who This Affects Most
- Fashion Retail
- Fashion brands and retailers can leverage the surf culture aesthetic and summer wardrobe staples to maximize their sales during the summer season.
- Photography
- Photographers can leverage the beach and coastal scenery to experiment with unique photo frame layering techniques for their portrait photography.
- Accessories
- Accessories brands can take cues from the retro-inspired baseball cap seen in the editorial to boost sales of affordable and trendy pieces during summer season.
