Masked Album-Amping Imagery

The First Image for the New Lady Gaga Album is Generating Hype Early

ArtPop, the new Lady Gaga album is set for release on November 11, 2013. The popstar recently shared the news with her little monsters on her official website, along with the first promotional image for her upcoming album.

The album/app hybrid is described as “a musical and visual engineering system that combines music, fashion, art and technology.” The iconic popstar is known for her daring fashion and although Lady Gaga isn’t wearing very much in this promotional image, it is just a teaser at what is to come.

In the image, Gaga wears a visor from the Isabell Yalda Hellysaz Fall 2012 collection. The first promotional image for ArtPop was shot by renowned photography duo, Inez & Vinoodh. Although it will be several months until the release of ArtPop, the first single from the album will be released on August 19, 2013.

Hybrid Album-app Experience
Combining music, fashion, art, and technology in a unique and interactive way.
Daring Fashion and Iconic Imagery
Creating hype and anticipation by pushing the boundaries of fashion and self-expression.
Artistic Collaboration with Renowned Photographers
Partnering with acclaimed photographers to create visually stunning promotional images.

Who This Affects Most

Music Industry
Exploring innovative ways to enhance the album listening experience through technology.
Fashion Industry
Inspiring new fashion trends and styles through bold and daring imagery.
Photography Industry
Providing opportunities to collaborate with musicians and artists to create visually striking promotional material.
SCORE
1.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 10%
Freshness 8%

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