The Gia Coppola Rodarte x Superga Collection Video is Dreamy

 - Feb 25, 2015
References: style & papermag
The Gia Coppola Rodarte x Superga collection music video is a dreamy California fantasy showcasing the collaboration between the Italian shoe giant and the chic American sister team.

Rodarte's Kate and Laura Mulleavy have added embossed leather, netting and denim details that breathe new life into the classic Italian shoe. Gia Coppola, a longtime friend of the Mulleavy sisters, was recently chosen to be the face of the collaboration and does a superb job in the video of perpetuating the reverie-like feeling associated with wandering around Los Angeles in a haze.

The Rodarte x Superga collaboration in the latest of many collections from established footwear brands and contemporary designers. This speaks to the self-referential nature of fashion and the interest of consumers in the revival of time-tested classics with an infusion of modernity.