The Ports 1961 Spring/Summer 2012 campaign features the talented Canadian model Alana Zimmer. While most couture productions have showcased singular images of Zimmer, these snapshots have honed in on Zimmer's allure from four separate standpoints.
The dark mirrors used for these Ports 1961 advertisements offer a holistic approach to fashion. By displaying the brands outfits from the front, back and sides of Zimmers body, viewers get to observe the entirety of pieces they may be interested in.
This atypical editorial concept imbues consumers with further knowledge about Port 1961 goods, allowing them to make informed purchases. The label has as such spearheaded an undertaking that is as much practical as it is fashionable via blazers, tights, sheer dresses and chunky heels.