Shining a spotlight on classic British iconography, the PUMA London store by Plajer + Franz Studio features a memorable facade. The famed sports brand has opened its first ever UK retail space, situated on London's Carnaby Street.
The PUMA London store front is clad in a red phone booth pattern that aims to celebrate British culture and its company’s heritage. From a phone-booth covered facade to its booth-occupied interior, the athletic retail space is designed with the customer experience in mind.
The shop features a revised version of the company's logo and mascot, made to fit in with Plajer + Franz Studio's posh London theme. From retro-infused imagery to digital touchscreen gaming and iPad integration, the shop interior is a memorable destination for tech-savvy shop visitors.