Modernized Nautical Apparel

This Balmain Resort Collection Boasts Houndstooth Print Fashions

The Balmain Resort collection for 2014 revives retro silhouettes and houndstooth print fashions that are designed to appeal to today's style-setter. The French fashion house is headed by Olivier Rousteing, its creative director and close confidant of both Kim Kardashian and Rihanna.

A favorite of the celeb in-crowd, Rousteing creates updated houndstooth print fashions with a classic and nautical twist. The staples include boxy houndstooth blazers, sporty bomber jackets and layered denim looks that embody an effortlessly cool air. The Balmain Resort collection for 2014 is nothing short of striking.

The womenswear range will appeal to the urban fashion lover who is more likely to pull off a tomboy look instead of something that is more traditionally girly.

Retro Silhouettes
Reviving classic silhouettes with a modern twist.
Houndstooth Prints
Incorporating houndstooth patterns into fashion designs.
Effortlessly Cool
Designing fashion that exudes casual coolness.

Industries Being Reshaped

Fashion
Creating clothing and accessories with classic yet modern designs.
Textile
Producing fabrics with updated patterns.
Retail
Providing nautical apparel that appeals to casual yet fashionable customers.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 54%
Freshness 8%

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