Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Athletes Channel Queen in the Adidas Team GB 'Don't Stop Me Now'

 - Aug 14, 2012
References: adidas & itsnicethat
The Adidas Team GB 'Don't Stop Me Now' video features athletes lip syncing over the legendary Freddie Mercury. Starting with soccer superstar David Beckham as director, the video features an array of athletes from the Great Britain team who had recently competed in the London 2012 Olympics to celebrate the successful event.

Simple and cheery, there is no stopping this viral video as it is filled with the leftover enthusiasm and nationalism that was contagious during this year's Olympic games. The video includes medallists: Sir Chris Hoy, Jessica Ennis, Louis Smith and Victoria Pendleton along with other athletes as they hilariously sing over Queen's 'Don't Stop Me Now.' The backing band is made up of the Olympic volunteer Gamesmakers.