Food brands entice boomers to their stores and products in unique ways
Implications - Brands looking to broaden their boomer-aged consumer demographic are turning to distinct experiences to do this, with everything from early dining promotions to restaurant spaces coupled with low-impact exercises. These offerings come as brands seek to refocus their efforts on this population, by catering to both their needs and desires simultaneously.
Workshop Question - How could your brand accommodate necessary aspects of consumers’ lives in a way that aligns with their preferences?
Trend Themes
1. Distinct Experiences for Boomers - Brands are turning to unique experiences such as low-impact exercises and early dining promotions to broaden their boomer-aged consumer demographic and cater to their needs and desires simultaneously.
2. Health-focused Adult Snacking - Revolution Foods has created lunch boxes catering to boomers, offering a healthier, adult take on prepackaged snack food.
3. Combining Entertainment and Food for Boomers - Smash Park's idea of combining food, drink, and low-impact sports such as Pickellball into one spot is perfect for older consumers to socialize.
Industry Implications
1. Food Retail - Combining packaged goods with fresh food options from around the globe to target both amateurs and experienced chefs.
2. Restaurant Industry - Offering early-dining promotions to attract cost-conscious customers, families, and retired people with lower-cost meals.
3. Entertainment Industry - Creating spaces for low-impact sports and combining with food, drink, and play in one place that is accessible to older consumers and their families.
5 Featured, 44 Examples:
111,236 Total Clicks
Date Range:
Nov 16 — Jul 18
Trending:
Warm
Consumer Insight Topics:
