Category
Business
Assisted Conversion
Trend cluster
Category
Boomer
Dining
Food brands entice boomers to their stores and products in unique ways.
4.5
Trend score
Trend
What is the Boomer Dining trend?
Boomer Dining: Brands looking to broaden their boomer-aged consumer demographic are turning to distinct experiences to do this, with everything from early dining promotions to restaurant spaces coupled with low-impact exercises. These offerings come as brands seek to refocus their efforts on this population, by catering to both their needs and desires simultaneously.
Trend themes
Themes within the Boomer Dining trend
Three behaviours holding the trend together01
Distinct experiences for boomers
Brands are turning to unique experiences such as low-impact exercises and early dining promotions to broaden their boomer-aged consumer demographic and cater to their needs and desires simultaneously.
02
Health-focused adult snacking
Revolution Foods has created lunch boxes catering to boomers, offering a healthier, adult take on prepackaged snack food.
03
Combining entertainment and food for boomers
Smash Park's idea of combining food, drink, and low-impact sports such as Pickellball into one spot is perfect for older consumers to socialize.
Industry implications
What the Boomer Dining trend means for industry
Where the trend changes the playbookFor
Food Retail
Combining packaged goods with fresh food options from around the globe to target both amateurs and experienced chefs.
For
Restaurant Industry
Offering early-dining promotions to attract cost-conscious customers, families, and retired people with lower-cost meals.
For
Entertainment Industry
Creating spaces for low-impact sports and combining with food, drink, and play in one place that is accessible to older consumers and their families.
Workshop question
How could your brand accommodate necessary aspects of consumers’ lives in a way that aligns with their preferences?
Trend signals
Trend signals for Boomer Dining
Trend score 4.5 out of 10, from popularity 66%, activity 61%, freshness 8%.
Popularity66%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Boomer Dining trend
5 featured examples from Nov 25, 2016 to Jul 18, 2018CategoryArt & Design
Rustic Deli Retailers
Israel's ZEST is a Grocery Store Modeled After an Authentic Outdoor Market
The food retail industry can benefit from implementing the trend of rustic deli retailers and creating market-themed spaces that offer both packaged goods and fresh food options.
CategoryBusiness
Boomer-Friendly Entertainment Spaces
Smash Park Combines Food & Drinks with Low-Impact Activities
The entertainment and recreation industry can benefit from creating immersive spaces that combine food, drink, and low-impact activities tailored to older consumers.
CategoryLifestyle
Adult-Oriented Lunch Kits
These Ready-to-Eat Snack Boxes are Designed for Health-Conscious Adults
Innovation opportunities for companies in the food and beverage industry to create and market adult-oriented snack options.
CategoryLifestyle
Wine-Pairing Deli Shops
London's Prezzemolo&Vitale Offers Artisanal Food and Beverage Selections
Disruptive innovation opportunity: Developing innovative food and drink pairings that cater to evolving consumer tastes and preferences.
CategoryLifestyle
Early Dining Promotions
Red Lobster is Offering 'Early-Dining Specials' from 11AM to 6PM
Restaurants can implement early bird dinner promotions to increase revenue during off-peak hours.
