Branded events and spaces help families bond through games
Implications - Taking the traditional “family game night” concept and adding their own spin to it, brands are choosing to offer branded, immersive game night experience for families to enjoy. These events and products take the interactive nature of their environments and use it to establish positive bonding experiences between family members, and as a result are able to create those same positive associations between the consumers and the brand itself.
Workshop Question - Consider an interactive or immersive experience that your brand could create to better connect with its consumers.
Trend Themes
1. Branded Family Gaming - As families seek more immersive and interactive experiences, brands are offering products and events that create positive bonding experiences and foster lasting associations between the consumers and the brand.
2. Family-friendly Gaming Apps - In response to the digitized entertainment market, gaming apps with customizable elements and values-based content are becoming more popular among parents and kids alike.
3. Connected Party Board Games - Connected gaming devices such as Hubiz are perfect for group gatherings and game nights and offer endless gaming opportunities for up to 16 players.
Industry Implications
1. Entertainment Industry - As consumers continue to crave more immersive gaming and entertainment experiences, this industry can create and promote a variety of branded, family-friendly gaming experiences and events.
2. Technology Industry - As we see the growth of connected devices and online gaming, the technology industry has opportunities to create more family-focused connected gaming devices and apps.
3. Parenting and Education Industry - New apps and games like Boop Kids provide opportunities for this industry to create inclusive content and educational experiences that focus on values-based and family-oriented content.
