Category
Lifestyle
Assisted Choices
Trend cluster
Category
Familial
Gaming
Branded events and spaces help families bond through games.
1.8
Trend score
Trend
What is the Familial Gaming trend?
Familial Gaming: Taking the traditional “family game night” concept and adding their own spin to it, brands are choosing to offer branded, immersive game night experience for families to enjoy. These events and products take the interactive nature of their environments and use it to establish positive bonding experiences between family members, and as a result are able to create those same positive associations between the consumers and the brand itself.
Trend themes
Themes within the Familial Gaming trend
Three behaviours holding the trend together01
Branded Family Gaming
As families seek more immersive and interactive experiences, brands are offering products and events that create positive bonding experiences and foster lasting associations between the consumers and the brand.
02
Family-Friendly Gaming Apps
In response to the digitized entertainment market, gaming apps with customizable elements and values-based content are becoming more popular among parents and kids alike.
03
Connected Party Board Games
Connected gaming devices such as Hubiz are perfect for group gatherings and game nights and offer endless gaming opportunities for up to 16 players.
Industry implications
What the Familial Gaming trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
As consumers continue to crave more immersive gaming and entertainment experiences, this industry can create and promote a variety of branded, family-friendly gaming experiences and events.
For
Technology Industry
As we see the growth of connected devices and online gaming, the technology industry has opportunities to create more family-focused connected gaming devices and apps.
For
Parenting and Education Industry
New apps and games like Boop Kids provide opportunities for this industry to create inclusive content and educational experiences that focus on values-based and family-oriented content.
Workshop question
Consider an interactive or immersive experience that your brand could create to better connect with its consumers.
Trend signals
Trend signals for Familial Gaming
Trend score 1.8 out of 10, from popularity 28%, activity 19%, freshness 8%.
Popularity28%
Activity19%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Familial Gaming trend
4 featured examples from Jun 16 to Oct 3, 2018CategoryTech
Connected Board Game Consoles
The 'Hubiz' Audio Gaming Device Offers Endless Opportunities
The 'Hubiz' audio gaming device presents disruptive innovation opportunities within the gaming technology industry, specifically in interconnected devices for multiplayer experien…
CategoryTech
Disney Family Gaming Contests
The Nintendo Switch Family Showdown Will Pit Families Against Others
The entertainment industry can leverage family gaming contests to create engaging content and drive customer excitement and loyalty.
CategoryTech
Family-Friend Sports Betting
The Versus App Lets People Make Sports Picks Without Betting
The Versus app signifies an opportunity for mobile app developers to create innovative platforms for virtual sports betting and gamification.
CategoryTech
Family Fun Gaming Apps
'Boop Kids' Merges Family-Friendly Gaming and Modern Parenting
Disruptive innovation opportunity for mobile gaming companies to develop inclusive and personalized family gaming apps.
