Gamified Scent

Fragrances are added to unexpected products for an added gamified element

Implications - More than simply a sensory enhancement, fragrances are being added to products as an added gamified feature. From using smell to add a competitive element to board games to adding incentive to activities like waking up, brands are utilizing the multisensory element of fragrances to add more engagement and motivation to traditionally mundane activities. Targeting the senses, brands are using various scents to reinvent certain experiences into something much more multisensory in nature.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,759 Total Clicks
Mar 18 - Jul 18
This Quarter and Mild
Life-Stages
Featured Examples
Smell-Emitting Alarm Clocks - Sensorwake Trio is an Innovative Alarm Clock, Stimulating the Senses
SCORE 7.7
This Quarter and Hot 441 Clicks Pub: Jun 6, 18
Smell-Emitting Alarm Clocks
Sensorwake Trio is an Innovative Alarm Clock, Stimulating the Senses
Unless you are an early bird, waking up is no easy task but this innovative alarm clock has the potential to change that. The Sensorwake Trio is a product,  currently being funded on Kickstarter.... [More]
Refreshing Scratch-and-Sniff Stamps - The U.S Postal Service is Releasing Sweet-Smelling Stamps
SCORE 4.3
This Quarter and Average 221 Clicks Pub: May 22, 18
Refreshing Scratch-and-Sniff Stamps
The U.S Postal Service is Releasing Sweet-Smelling Stamps
The sweet scents of summer can now be experienced from the new scratch-and-sniff stamps that have been rolled out by the US postal service. This is the first time that the US postal service has... [More]
Scent-Based Party Games - WowWee's 'What's That Smell?' Puts the Noses of Players to Work
SCORE 6.1
This Quarter and Warm 91 Clicks Pub: Jul 12, 18
Scent-Based Party Games
WowWee's 'What's That Smell?' Puts the Noses of Players to Work
‘What’s That Smell?’ is a new party game from WowWee that challenges players to put their sense of smell to the test. In the same way that some drawing games challenge players to... [More]
Scented Pumpkin Squeeze Toys - The Kiibru Squishy Pumpkin is Creme-Scented and Slow-Rising
SCORE 3.1
This Year and Mild 179 Clicks Pub: Mar 5, 18
Scented Pumpkin Squeeze Toys
The Kiibru Squishy Pumpkin is Creme-Scented and Slow-Rising
There’s something instinctively satisfying and therapeutic about super-soft, squishy toys, and the Kiibru Squishy Pumpkin not only delivers that elemental calm, but it adds another sensuous... [More]
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