Fragrances are added to unexpected products for an added gamified element
Implications - More than simply a sensory enhancement, fragrances are being added to products as an added gamified feature. From using smell to add a competitive element to board games to adding incentive to activities like waking up, brands are utilizing the multisensory element of fragrances to add more engagement and motivation to traditionally mundane activities. Targeting the senses, brands are using various scents to reinvent certain experiences into something much more multisensory in nature.
Workshop Question - How could you tap into various scents to add more engagement to your products or services?
Trend Themes
1. Multisensory Engagement - Fragrances are being added to products as an added gamified feature to enhance consumer sensory engagement.
2. Gamification - Fragrances are being used to add a competitive element to board games and to add incentive to activities such as waking up.
3. Sense-based Games - Games are incorporating fragrances to put the player's smelling sense to the test.
Industry Implications
1. Toys - Scented toys are gaining popularity, creating a potential opportunity for businesses to create more engaging sensory experiences for consumers.
2. Technology - The use of fragrances in the innovation of alarm clocks and the integration with light and music creates a potential disruption in the market that allows for more versatile and engaging alarm clocks.
3. Postal and Mailing Services - The US Postal Service has launched scratch-and-sniff stamps as a first-time offering, opening up opportunities for businesses to introduce sensory experiences in other mailing products.
4 Featured, 35 Examples:
87,280 Total Clicks
Date Range:
Mar 18 — Jul 18
Trending:
Mild
Consumer Insight Topics:
