Category
Lifestyle
Assisted Choices
Trend cluster
Category
Online
Protection
Brands create safe, anti-harassment online communities.
2.0
Trend score
Trend
What is the Online Protection trend?
Online Protection: With online harassment in varying forms becoming increasingly common, brands are choosing to offer enhanced protections to individuals who use their online platforms. Whether through active monitoring or algorithms that offer trigger warnings, these spaces are taking steps to enhance safe spaces in the digital world in order to better protect vulnerable individuals.
Trend themes
Themes within the Online Protection trend
4 behaviours holding the trend together01
Anti-Harassment Online Communities
Companies are integrating AI and active monitoring to protect vulnerable online communities and create virtual safe spaces.
02
Student Resources Apps
Apps are being developed for students that allow the monitoring of student activity, providing resources and support for education and beyond.
03
Happiness-Focused Social Media Departments
In response to concerns over the negative impact social media can have on mental health, some companies are creating new departments focused on mental health support.
04
Toxicity-Curbing Chat Filters
New technology is being implemented by gaming companies to reduce toxicity and curb hate speech within online game communities.
Industry implications
What the Online Protection trend means for industry
Where the trend changes the playbookFor
Online Community Management
Companies can leverage AI and active monitoring to create supportive and safe virtual communities.
For
Education Technology
There are many opportunities to expand the use of apps for education to support student well-being beyond the classroom.
For
Digital and Social Media Management
Brands can create dedicated departments to focus on mental health support and wellbeing for their digital communities.
For
Gaming and Live Streaming
Companies can utilize chat filtering to improve online communities and provide a safer, more welcoming gaming experience for all users.
Workshop question
How could your brand contribute to anti-harassment policies or spaces in order to enhance its customer experience?
Trend signals
Trend signals for Online Protection
Trend score 2.0 out of 10, from popularity 30%, activity 23%, freshness 8%.
Popularity30%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Online Protection trend
4 featured examples from May 17, 2017 to Jul 17, 2018CategoryTech
Supportive Student Apps
This App Directs Stricken Students to the Resources They Need
Opportunity for disruptive innovation to create tech solutions that enhance student support in educational settings.
CategoryLifestyle
Happiness-Focused Social Media Departments
Instagram is Launching a 'Wellbeing Team' Department
Social media platforms that prioritize mental health and wellbeing can disrupt the industry by promoting healthy and positive engagement among users.
CategoryTech
Protected Mental Health Chatrooms
Sunrise Health's Chatrooms are Monitored by AI and Therapists
The mental health industry can implement monitored chatrooms to enhance patient support and facilitate greater engagement in therapy.
CategoryTech
Toxicity-Curbing Chat Filters
'Rainbow Six Siege' is Cracking Down on Hate Speech with Bans
Creating innovative solutions that foster positive and inclusive online gaming experiences, by curbing toxicity and hate speech.
