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This Twin Cities Hy-Vee Store Separates Seafood from Meat

 - Dec 13, 2017
References: progressivegrocer
In an effort to give each department the attention it deserves the new Hy-Vee store in Twin Cities, Minnesota, has separated its meat and seafood counters. While these two departments were "joined at the hip" for many years, the grocery store chain is looking for new ways to differentiate the products it offers in each section.

Now serving as its own department, the Hy-Vee's meat counter offers a wide array of meats and value-added items such as chicken grillers (both seasoned and unseasoned) and dry aged beef. These items come ready-to-cook, helping consumers to cut down on prep time when they purchase meat products. As Jay Marshall, Hy-Vee’s EVP and COO explains, "The closer you can make it to home-prepared, the more you’re going to sell. Our meat department folks love to take produce items and drive sales in meat."

With a growing number of consumers looking to save time in the kitchen, Hy-Vee's ready-to-cook meat products are a hit among consumers