In an effort to give each department the attention it deserves the new Hy-Vee store in Twin Cities, Minnesota, has separated its meat and seafood counters. While these two departments were "joined at the hip" for many years, the grocery store chain is looking for new ways to differentiate the products it offers in each section.
Now serving as its own department, the Hy-Vee's meat counter offers a wide array of meats and value-added items such as chicken grillers (both seasoned and unseasoned) and dry aged beef. These items come ready-to-cook, helping consumers to cut down on prep time when they purchase meat products. As Jay Marshall, Hy-Vee’s EVP and COO explains, "The closer you can make it to home-prepared, the more you’re going to sell. Our meat department folks love to take produce items and drive sales in meat."
With a growing number of consumers looking to save time in the kitchen, Hy-Vee's ready-to-cook meat products are a hit among consumers
Value-Added Meat Counters
More Stats +/-
Vegan Deli Restaurants
Rustic Sicilian Deli Shops
Fresh Market Retailers
Sophisticated Deli Designs
Seasonal Deli Menus
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Twin Cities Hy-Vee Store Separates Seafood from Meat
- By: Katherine PendrillDec 13, 2017