New-Meat by Redefine Meat was just commercially launched in Isreal and it can now be found through select hotels and restaurants across the nation. The meat alternative series include helps to equip chefs and meat lovers with quality substitutes for making a wide range of comforting meals. There's a premium 170-gram hamburger, sausage, lamb kebab, middle eastern 'cigar' and ground beef, all of which were developed with open-flame grilling and high-quality restaurants in mind.
With each of these products, Redefine Meat shares an "understanding of meat at the molecular level" and products that deliver taste and texture that offers more versatility than before. The Redefine Burger is a standout with its juicy, meaty bite and bulky grain sizes, along with Redefine Ground Beef, which adapts according to how it is prepared.
Why This Trend Is Growing
- Alt-meat Alternatives
- The development of meat substitutes like Redefine Meat's New-Meat presents an opportunity for disruption in the meat industry, particularly in terms of sustainability and animal welfare.
- Premium Meat Substitutes
- Creating high-quality meat substitutes for restaurants and hotels offers an opportunity for innovation and disruption in the food industry.
- Molecular-level Understanding of Meat
- Understanding meat at a molecular level, like Redefine Meat, presents an opportunity for innovation and disruption in the food industry as it can lead to the creation of more realistic meat alternatives.
Industries Being Reshaped
- Food Services
- Companies that offer high-quality meat substitutes, like Redefine Meat, can disrupt the traditional meat offerings in the food service industry by offering more sustainable and ethical alternatives.
- Meat Processing
- Companies in the meat processing industry can innovate and disrupt the market by exploring alternative sources of protein, like Redefine Meat's plant-based options.
- Sustainability
- Redefine Meat's New-Meat series embodies the opportunity to create more environmentally sustainable options in the food industry, thus driving further innovation and disruption.
