The Redefine Meat Shawarma is a new addition to the brand's plant-powered, new-meat range, and the protein-packed product is sold frozen so that it can be used in various sandwich styles. This meatless alternative is made entirely from natural ingredients and delivers 22 grams of protein per serving while being low in fat and free from cholesterol. Spiced with typical Middle Eastern spices, such as cumin, coriander, and cinnamon, this Redefine Shawarma is full of flavor and easy to prepare in a pan.
Beyond being a flavorful, nutritious addition to sandwiches, this plant-powered shawarma works well as a side for everything from roasted potatoes and couscous to salad.
This alt meat expands Redefine Meat’s range, which includes plant-based Flank Steak, Pulled Pork, Premium Burgers, Mince, Lamb Kofta, and Bratwurst.
What's Driving This Trend
- Frozen Plant-based Entrées
- Frozen plant-based entrées offer a convenient and long-lasting alternative to fresh or prepared plant-based meals, driving innovation in easy-to-use protein substitutes.
- Middle Eastern Flavor Fusion
- Combining traditional Middle Eastern spices with plant-based meats creates a tantalizing fusion that can cater to adventurous eaters looking for global tastes in familiar formats.
- High-protein Meat Alternatives
- Developments in high-protein meat alternatives enable consumers to meet dietary needs without animal products, potentially transforming protein sources in everyday diets.
Who This Affects Most
- Plant-based Food Production
- The plant-based food production industry is positioned for growth as innovative meat substitutes cater to diverse culinary needs and health-conscious consumers.
- Frozen Food Industry
- With plant-based protein options entering the frozen food aisle, this industry can expect a shift as consumers seek convenient meal solutions without compromising on nutrition.
- Flavored and Specialty Foods
- The flavored and specialty foods industry can explore the integration of exotic spices and plant ingredients, crafting unique products that inspire culinary exploration.
