August 2017 retail design trends reveal a variety of creative new initiatives, as well as the revamping of what were once more traditional design spaces.
The Herschel Supply brand opened a lemonade stand-inspired pop-up store that combines nostalgic lemonade imagery with social media-friendly aesthetics to create a vibrant and endearing space. The pop-up store features bright yellow walls and a vibrant pink lemonade cooler, along with sculptures and imagery that are reminiscent of lemons.
With Subway now having to compete with fast food restaurants that are much more focused on health, quick service and modern store layouts, the Subway brand decided to do the same. Its new store layouts have cleaner and more contemporary designs, and its new branding is much more health-focused than its previous brand identity.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
