Cereal Collab

Cereal brands and dessert brands co-create new products

Implications - Popular cereal brands are collaborating with familiar dessert brands in order to create new, usually limited edition products. These products are able to combine the familiarity associated with the brands' in question, with a sense of novelty that would appeal to consumers of all ages.
SCORE 6.4
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22,301 Total Clicks
Mar 17 - Jul 18
This Quarter and Warm
LifestyleFood
Featured Examples
Marshmallow Cereal Milkshakes - For a Limited Time, Burger King is Offering a Lucky Charms Shake
SCORE 6.1
Warm 1,012 Clicks Pub: Jun 20, 17
Marshmallow Cereal Milkshakes
For a Limited Time, Burger King is Offering a Lucky Charms Shake
Following the release of the FROOT LOOPS Shake earlier this year, Burger King is now launching a limited-edition Lucky Charms Shake. This novelty hand-spun milkshake boasts real pieces of the oat... [More]
Ice Cream-Inspired Cereals - The General Mills Dippin’ Dots Cereal Comes in Two Tasty Flavors
SCORE 7
This Quarter and Warm 319 Clicks Pub: Jun 16, 18
Ice Cream-Inspired Cereals
The General Mills Dippin’ Dots Cereal Comes in Two Tasty Flavors
The General Mills Dippin’ Dots Cereal has been unveiled by the prepackaged food brand as a new lineup of breakfast options that are inspired by the namesake ice cream treats. The cereals are... [More]
Cereal-Inspired Ice Creams - Ben & Jerry's 'Cereal Splashback' Flavors Mimic Popular Breakfasts
SCORE 3.8
Mild 457 Clicks Pub: Mar 9, 17
Cereal-Inspired Ice Creams
Ben & Jerry's 'Cereal Splashback' Flavors Mimic Popular Breakfasts
Fruit Loot, Frozen Flakes and Cocoa Loco are three new Cereal Splashbacks from Ben & Jerry’s that were recently launched to coincide with National Cereal Day. These three flavors remind... [More]
Pie-Flavored Breakfast Cereals - Pumpkin Spice Frosted Flakes Will Hit Store Shelves This August
SCORE 5
This Quarter and Warm 150 Clicks Pub: Jun 20, 18
Pie-Flavored Breakfast Cereals
Pumpkin Spice Frosted Flakes Will Hit Store Shelves This August
We may be on the cusp of summer, but brands like Kellogg’s are already thinking ahead to fall and the release of Pumpkin Spice Frosted Flakes. With a giant cartoon pie on the front and a... [More]
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