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Ice Cream-Flavored Cereals

The Malt-O-Meal & Cold Stone Creamery Cereal is Satisfying

— June 1, 2018 — Lifestyle
The Malt-O-Meal & Cold Stone Creamery cereal has been unveiled as a new partnership product that will provide consumers with a new way to enjoy their favorite flavors from the iconic ice cream brand.

The cereals come in two flavor options including 'Our Strawberry Blonde' and 'Birthday Cake Remix,' and are each infused with ingredients that have different textures for an unexpectedly satisfying experience.

The new ice cream-flavored cereals have been announced alongside a series of other cereals from Post Brands that are positioned to offer consumers a different way to enjoy their favorite flavors this summer.

The Malt-O-Meal & Cold Stone Creamery cereal will be available at retailers nationwide this summer and could become a permanent offering, depending on how it's received by consumers.


Image Credit: Post Brands
Trend Themes
1. Ice Cream-flavored Cereals - Disruptive innovation opportunity: Explore the creation of unique and unexpected flavor combinations to attract cereal and ice cream lovers.
2. Texture-infused Ingredients - Disruptive innovation opportunity: Develop inventive ingredients with varying textures to enhance the eating experience and create new cereal products.
3. Flavorful Cereal Partnerships - Disruptive innovation opportunity: Collaborate with popular brands to create cereal products that bring beloved flavors from other industries to the breakfast table.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Experiment with cross-industry collaborations to introduce exciting and unconventional flavor combinations in various food and beverage products.
2. Cereal Manufacturing - Disruptive innovation opportunity: Incorporate unique ingredients and collaborations with well-known brands to revitalize the cereal industry and attract new market segments.
3. Frozen Desserts - Disruptive innovation opportunity: Explore new avenues to expand the reach of frozen desserts by partnering with cereal brands to create innovative and indulgent cereal-flavored ice cream products.
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