Ben & Jerry's is a food brand that has always been outspoken about its activist views, and with the upcoming presidential elections the company has taken to creating an ice cream campaign for a new flavor called 'Empower Mint' that speaks out against dark money in political practices. The campaign supports the NAACP and their initiative in the voting sector.
The 'Empower Mint' ice cream flaovr is a divergent take on the classic mint chocolate chip opting for brownie swirls paired with peppermint fudge. Proceeds from the ice cream purchases will be donated to the 'Democracy is in Your Hands' project that hopes to reduce the amount of suppressed votes and enlist as many voters as possible to go out and cast their ballot. The project is spearheaded by Ben & Jerry's activist manager, Chris Miller.
What's Driving This Trend
- Political Ice Cream Campaigns
- More food brands will start creating ice cream campaigns for political activism.
- Activist Food Brands
- Food brands will become more outspoken about their activist views to promote social change.
- Corporate Social Responsibility in Food Industry
- More food companies will prioritize corporate social responsibility, such as donating proceeds to social and political causes.
Who This Affects Most
- Food Industry
- The food industry will need to address social and political issues and become more vocal about their values to stay relevant.
- Activist Non-profit Organizations
- Non-profits that align with social and political issues can partner with food brands to promote their causes and raise funds.
- Political Campaign Management Firms
- Political campaign management firms can work with food brands to create social and political campaigns that align with brand values to increase brand awareness and reach new audiences.
