Ben & Jerry's is a food brand that has always been outspoken about its activist views, and with the upcoming presidential elections the company has taken to creating an ice cream campaign for a new flavor called 'Empower Mint' that speaks out against dark money in political practices. The campaign supports the NAACP and their initiative in the voting sector.
The 'Empower Mint' ice cream flaovr is a divergent take on the classic mint chocolate chip opting for brownie swirls paired with peppermint fudge. Proceeds from the ice cream purchases will be donated to the 'Democracy is in Your Hands' project that hopes to reduce the amount of suppressed votes and enlist as many voters as possible to go out and cast their ballot. The project is spearheaded by Ben & Jerry's activist manager, Chris Miller.