Millennials and Gen Z use different platforms to balance their various jobs
Implications - With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives.
Workshop Question - How could your brand create more seamless experiences to ease the life of its consumers?
Trend Themes
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Gig Economy Management Platforms — The rise of freelancing and gig work among millennials and Gen Z is driving demand for platforms like Flowmagic that manage projects and payments for remote workers.
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Automated Savings Platforms — Financial technology platforms like Revolut Vaults appeal to millennials who have a desire to save for the future but need simple and automated solutions that work with their daily spending habits.
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AI-powered Financial Assistants — The use of AI-powered virtual financial assistants, such as Bank of America's Erica, is on the rise as millennials and Gen Z seek out personalized and automated ways to manage their finances.
Industry Implications
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Freelancing and Gig Work Management Platforms — Freelancing and gig work is becoming increasingly popular as new platforms become available to match remote workers with companies and manage projects and payments.
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Personal Finance and Savings Technology — The growing demand for automated savings, financial management and personalized investment solutions is driving innovation in the fintech industry.
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Artificial Intelligence and Machine Learning in Financial Services — AI-powered personal finance advisors and virtual assistants are becoming common sights in the banking industry, offering customers personalized support and automated financial advice.
