Category
Business
Assisted Conversion
Trend cluster
Category
Secondary
Occupation
Millennials and Gen Z use different platforms to balance their various jobs.
2.6
Trend score
Trend
What is the Secondary Occupation trend?
Secondary Occupation: With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives.
Trend themes
Themes within the Secondary Occupation trend
Three behaviours holding the trend together01
Gig Economy Management Platforms
The rise of freelancing and gig work among millennials and Gen Z is driving demand for platforms like Flowmagic that manage projects and payments for remote workers.
02
Automated Savings Platforms
Financial technology platforms like Revolut Vaults appeal to millennials who have a desire to save for the future but need simple and automated solutions that work with their daily spending habits.
03
AI-Powered Financial Assistants
The use of AI-powered virtual financial assistants, such as Bank of America's Erica, is on the rise as millennials and Gen Z seek out personalized and automated ways to manage their finances.
Industry implications
What the Secondary Occupation trend means for industry
Where the trend changes the playbookFor
Freelancing and Gig Work Management Platforms
Freelancing and gig work is becoming increasingly popular as new platforms become available to match remote workers with companies and manage projects and payments.
For
Personal Finance and Savings Technology
The growing demand for automated savings, financial management and personalized investment solutions is driving innovation in the fintech industry.
For
Artificial Intelligence and Machine Learning in Financial Services
AI-powered personal finance advisors and virtual assistants are becoming common sights in the banking industry, offering customers personalized support and automated financial advice.
Workshop question
How could your brand create more seamless experiences to ease the life of its consumers?
Trend signals
Trend signals for Secondary Occupation
Trend score 2.6 out of 10, from popularity 38%, activity 32%, freshness 8%.
Popularity38%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Secondary Occupation trend
5 featured examples from Apr 4 to Jun 27, 2018CategoryTech
Competency-Focused Planning Platforms
'Project Pad' Optimizes Planning for Companies and Employees
Competency-focused planning platforms can revolutionize talent management and recruitment processes within the HR industry.
CategoryTech
Virtual Financial Assistants
Bank of America's Erica Enhances Mobile Banking with AI
AI-powered virtual assistants like Erica are transforming the banking industry by providing convenient and personalized financial services.
CategoryLifestyle
Simple Vaulted Savings Apps
Revolut Vaults Give Users Multiple Ways to Put Away Savings
Traditional financial institutions can stay competitive by adopting the latest fintech trends and offering automated savings options to their customers.
CategoryTech
Graduate Job-Finding Platforms
'EntryLevels.co' Pinpoints Beginner Opportunities for Newbies
Recruitment and staffing agencies can benefit from the trend towards entry-level job boards by focusing their services on connecting new graduates with suitable job opportunities.
CategoryBusiness
Freelance Time-Tracking Platforms
'Flowmagic' Helps Freelancers and Employers Align on Time
Opportunity for existing freelancing platforms to integrate comprehensive time-tracking features.
