Clif Bar & Co. is now exploring the cereal category with four kinds of Clif Energy Granola, which boast a formula based on the granola Clif Bar founder Gary Erickson would prepare for hiking trips through the High Sierra mountain range.
The Clif Energy Granola is being shared in decadent varieties like White Chocolate Macadamia, Cocoa Almond, Cinnamon Almond and Blueberry Crisp, which include organic oats, nuts, seeds, pea protein crisps and dried fruit that forms large, crunchy clusters that won't crumble. As well as boasting a functional benefit, the energizing gluten-free granola mixes are a source of plant-based protein and whole grains to fuel one's adventures.
Clif Bar describes its new Clif Energy Granola as "the first energy granola inspired by Clif Bars."
Key Themes Behind This Trend
- Plant-based Protein Foods
- As plant-based foods continue to gain popularity, there is an opportunity for disruptive innovation in developing new protein sources and products.
- Functional Foods
- There is an opportunity for disruptive innovation in creating functional foods that provide both nutrition and specific health benefits, such as sustained energy.
- Decadent Healthy Snacks
- There is a trend towards indulgent, tasty snacks that are also healthy; disruptive innovation could come from developing more healthy snack options that appeal to consumers' taste preferences.
Where This Applies
- Cereal Manufacturing
- As cereal continues to be a staple breakfast food, there is an opportunity to innovate by creating healthier, more functional cereal options to meet changing consumer preferences.
- Nutrition and Health Food Manufacturing
- As consumers continue to look for healthier, more sustainable food options, there is an opportunity for disruptive innovation in developing and marketing plant-based, functional foods like Clif Energy Granola.
- Snack Food Manufacturing
- As consumers continue to prioritize convenience and indulgence in their snack choices, there is an opportunity for disruptive innovation in developing more healthy, satisfying, and convenient snack options like Clif Energy Granola.
