Tubular Beverage

Beverage brands turn to scientific packaging designs for experiential appeal

Implications - Beverage brands are adapting their packaging designs to mimic vials and tubular containers as a way to not only enhance aesthetics but also create a more experiential way to consume those beverages as well. Turning cocktail experiences into scientific activities or personalized concoctions, these packaging designs speak to the growing desire for more than simply consumption, but a need for experiential elements of even the most mundane of experiences, like drinking.

Workshop Question - Think of your most traditional product experience. What could you adapt, evolve or simply reinvent to make it more engaging for the end consumer?
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
37,566 Total Clicks
May 17 - Jul 18
This Year and Warm
MarketingBranding
Featured Examples
Tubular Cocktail Sets - Luxerose's Ready-to-Drink Cocktails Target Female Millennial Consumers
SCORE 9
This Year and V. Hot 3,338 Clicks Pub: Jul 10, 18
Tubular Cocktail Sets
Luxerose's Ready-to-Drink Cocktails Target Female Millennial Consumers
WeLove’s Luxerose is a new ready-to-drink cocktail set that targets young, Millennial females in New Zealand and China. While there are now plenty of on-the-go alcohol products that are... [More]
Scientific Wine Packaging - The Bottles by 'Standard' Wines Resemble Science Lab Equipment
SCORE 6.9
This Year and Warm 1,265 Clicks Pub: Nov 29, 17
Scientific Wine Packaging
The Bottles by 'Standard' Wines Resemble Science Lab Equipment
While the majority of wine products are packaged in tall, slim and slender bottles, Standard Wines sets itself apart by packaging its red and white wine products in vessels that resemble pieces of... [More]
Vibrant Rosé Vials - 'Chewing Gum' Dismantles Some of the Conventional Notions on Rosé Wine
SCORE 6.8
This Year and Warm 691 Clicks Pub: Jul 11, 18
Vibrant Rosé Vials
'Chewing Gum' Dismantles Some of the Conventional Notions on Rosé Wine
Rosé is a type of wine that is currently very popular with Millennial consumers and Chewing Gum is an offbeat brand that aims to get people to see the product as edgier than most brands choose to... [More]
Typeface-Themed Coffees - Sudden Coffee Club Offers a Helvetica Coffee Blend for a Limited Time
SCORE 2.5
Mild 466 Clicks Pub: May 27, 17
Typeface-Themed Coffees
Sudden Coffee Club Offers a Helvetica Coffee Blend for a Limited Time
Known for their instant coffee vials, Sudden Coffee also runs a monthly subscription service, which is currently featuring Helvetica coffee—a bean blend inspired by the popular font. The... [More]
Quantcast