Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tubular
Beverage
Beverage brands turn to scientific packaging designs for experiential appeal.
4.4
Trend score
Trend
What is the Tubular Beverage trend?
Tubular Beverage: Beverage brands are adapting their packaging designs to mimic vials and tubular containers as a way to not only enhance aesthetics but also create a more experiential way to consume those beverages as well. Turning cocktail experiences into scientific activities or personalized concoctions, these packaging designs speak to the growing desire for more than simply consumption, but a need for experiential elements of even the most mundane of experiences, like drinking.
Trend themes
Themes within the Tubular Beverage trend
Three behaviours holding the trend together01
Scientific Packaging Designs
Packaging designs that mimic vials and tubular containers, can create a more experiential way to consume beverages.
02
Personalized and Novel Products
Products that offer unconventional or personalized consumption experiences can appeal to Millennial consumers.
03
Shifts in Consumer Preferences
Consumer preference shift towards off-dry wine and unique blends, creating an opportunity for innovative brands to cater to these preferences.
Industry implications
What the Tubular Beverage trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The industry can benefit from innovative packaging and product concepts.
For
Consumer Goods
Consumer goods companies can create novelty products that cater to the growing need for experiential consumption among millennials.
For
Wine and Spirits
The wine and spirits industry can offer unique blends and packaging solutions to cater to changing preferences among consumers.
Workshop question
Think of your most traditional product experience. What could you adapt, evolve or simply reinvent to make it more engaging for the end consumer?
Trend signals
Trend signals for Tubular Beverage
Trend score 4.4 out of 10, from popularity 59%, activity 66%, freshness 8%.
Popularity59%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Tubular Beverage trend
4 featured examples from May 27, 2017 to Jul 11, 2018CategoryLifestyle
Tubular Cocktail Sets
Luxerose's Ready-to-Drink Cocktails Target Female Millennial Consumers
The alcohol industry has an opportunity to capitalize on innovative product packaging, like Luxerose's glass vial cocktail set, to attract new consumer markets.
CategoryMarketing
Scientific Wine Packaging
The Bottles by 'Standard' Wines Resemble Science Lab Equipment
Winemakers can take advantage of new packaging trends to differentiate their products in an increasingly competitive market.
CategoryLifestyle
Vibrant Rosé Vials
'Chewing Gum' Dismantles Some of the Conventional Notions on Rosé Wine
Wineries can take advantage of Chewing Gum's approach to attract younger and Millennial consumers with their off-dry wine, unconventional packaging, and unique flavors.
CategoryLifestyle
Typeface-Themed Coffees
Sudden Coffee Club Offers a Helvetica Coffee Blend for a Limited Time
Coffee companies can explore unique blends and flavor profiles inspired by different font types.
