Beverage brands turn to scientific packaging designs for experiential appeal
Implications - Beverage brands are adapting their packaging designs to mimic vials and tubular containers as a way to not only enhance aesthetics but also create a more experiential way to consume those beverages as well. Turning cocktail experiences into scientific activities or personalized concoctions, these packaging designs speak to the growing desire for more than simply consumption, but a need for experiential elements of even the most mundane of experiences, like drinking.
Workshop Question - Think of your most traditional product experience. What could you adapt, evolve or simply reinvent to make it more engaging for the end consumer?
Trend Themes
1. Scientific Packaging Designs - Packaging designs that mimic vials and tubular containers, can create a more experiential way to consume beverages.
2. Personalized and Novel Products - Products that offer unconventional or personalized consumption experiences can appeal to Millennial consumers.
3. Shifts in Consumer Preferences - Consumer preference shift towards off-dry wine and unique blends, creating an opportunity for innovative brands to cater to these preferences.
Industry Implications
1. Food and Beverage - The industry can benefit from innovative packaging and product concepts.
2. Consumer Goods - Consumer goods companies can create novelty products that cater to the growing need for experiential consumption among millennials.
3. Wine and Spirits - The wine and spirits industry can offer unique blends and packaging solutions to cater to changing preferences among consumers.
