Anyday Rosé is a stylish and conveniently packaged Millennial-targeted wine that was dreamed up by former NFL player Pat McAfee and former Barstool Sports advertising director Louis Roberts. The rosé cider is created with West Coast apples, rosé wine and cascade and citra hops, with the brand hoping to appeal to men and women alike.
When it comes to purchasing a multi-pack of the rosé cider cans from its online store, Anyday Rosé offers a variety of options. A consumer visiting the Anyday Rosé site from their mobile device will see checkout options for using a credit card, Apple Pay, PayPal or even the digital wallet Venmo.
In the hopes of appealing to the Millennial demographic, brands and retailers are now offering hyper-convenient payment options fit for the digital age.