The Packaging for '3 Rios' Features a Peel-Off Label Design

3 Rios (3 Rivers) is a wine from the northern region of Portugal that takes inspiration from three rivers and boasts a peel-off label to reiterate this concept. The wine is crafted from some of the most popular grape varieties in the region: "the Minho river with the Alvarinho vine variety, the Loureiro vine variety from the Lima river and the Avesso vine variety from the Douro river."

In order to give consumers a sense of what each individual river is like, the bottle design for 3 Rios includes a label with interactive, meandering strips that can be detached. Once removed, the label reveals a peek at the transparent glass beneath it, as well as a hint at the 3 Rios wine that is contained inside.