Following the failure of several small supermarkets in downtown Des Moines, Iowa, an urban grocerant concept has set up shop. The new Fourth + Court Hy-Vee will not only provide city residents with all the groceries they need, but it will also sell prepared meals that can be enjoyed by the city's 80,000 downtown workers.
The new Fourth + Court Hy-Vee is an urban grocerant concept that combines traditional grocery store offerings with fresh meats, produce and baked goods. The store also provides numerous take-out and dine-in meals, as well as pre-portioned meal kits that can be cooked at home. In fact, the store even features a full-service Market Grille restaurant and food stations, which serve up everything from pasta and deli sandwiches, to sushi and burritos.
The hybrid grocery store demonstrates how urban supermarkets are increasingly adding dine-in and take-out options to meet the needs of consumers looking for quick meal options.