Secretive Formulation

"Secret recipes" are on the rise as a marketing tool

Implications - Brands in the food and beverage industry are increasingly offering items deemed as having "secret recipes" that are hidden from consumers. The use of such secretive marketing creates an air of mystery around the products themselves, and is able to perfectly integrate consumers' interest in both tradition and curiosity in their consumption habits.

Workshop Question - How could your brand create an element of mystery around its products/services?
SCORE 4.7
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20,195 Total Clicks
Feb 18 - Jul 18
This Year and Mild
MarketingLifestyleFood
Featured Examples
Fiery Pepper-Infused Ice Cream - The Aldwych Cafe and Ice Cream Parlor Serves Ultra-Spicy Ice Cream
SCORE 5.2
This Year and Warm 829 Clicks Pub: Feb 6, 18
Fiery Pepper-Infused Ice Cream
The Aldwych Cafe and Ice Cream Parlor Serves Ultra-Spicy Ice Cream
Ice cream is loved by many consumers for being cool, refreshing and sweet, but the Aldwych Cafe and Ice Cream Parlor is launching a spicy ice cream that delivers the heat. Just ahead of Valentine&#... [More]
Secretive Musician Sauces - The Williams Family Kitchen Nono Sauce is Spicy and Sweet
SCORE 5.8
This Year and Warm 223 Clicks Pub: Jul 16, 18
Secretive Musician Sauces
The Williams Family Kitchen Nono Sauce is Spicy and Sweet
The Williams Family Kitchen Nono Sauce is a secret sauce developed by the family of Pharrell Williams that will provide chefs with the ability to cook like the musician without having to depend on... [More]
Sesame Tahini Tea Cookies - Marlo’s Bakeshop Launched a New Heirloom Cookie Based on an Old Recipe
SCORE 3.7
This Year and Mild 112 Clicks Pub: May 7, 18
Sesame Tahini Tea Cookies
Marlo’s Bakeshop Launched a New Heirloom Cookie Based on an Old Recipe
Inspired by her Russian grandmother’s secret recipe for twice-baked cookies, Marlo’s Bakeshop founder Marlo Giudice introduced a new Sesame Tahini Tea Cookie as part of its Heirloom Cookie... [More]
Mysterious Craft IPAs - Upslope Brewing’s Experimental IPA Offers Notes of Pineapple and Orange
SCORE 3.2
This Year and Mild 55 Clicks Pub: Jul 17, 18
Mysterious Craft IPAs
Upslope Brewing’s Experimental IPA Offers Notes of Pineapple and Orange
Colorado-based UpSlope Brewing released the new Experimental IPA to be a great summer beverage option that is crisp and intricately flavored. The new beer was crafted in classic Colorado style,... [More]
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