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Sesame Tahini Tea Cookies

Marlo’s Bakeshop Launched a New Heirloom Cookie Based on an Old Recipe

— May 7, 2018 — Lifestyle
Inspired by her Russian grandmother’s secret recipe for twice-baked cookies, Marlo’s Bakeshop founder Marlo Giudice introduced a new Sesame Tahini Tea Cookie as part of its Heirloom Cookie collection.

This new Marlo’s Bakeshop Heirloom Cookie is said to "remind people of a better version of their favorite peanut butter cookie from childhood," and features exotic tahini as the "it" ingredient of the year according to Giudice.

In order to make the old cookie recipe appealing to a new audience, Marlo’s Bakeshop created a refreshed, health-focused formula with a focus on organic ingredients, heart-healthy coconut oil, Non-GMO Project verification and cookie packaging that sustainable Forestry Certified paper. The Sesame Tahini Tea Cookies are also allergy-friendly and free from dairy, nuts and soy.
Trend Themes
1. Heirloom Cookie Collection - Creating unique and nostalgic cookie flavors can disrupt the traditional cookie market and attract consumers looking for artisanal treats.
2. Exotic Tahini Ingredient - Leveraging trending ingredients like tahini can offer a unique flavor profile and attract health-conscious consumers seeking innovative options.
3. Organic and Allergy-friendly Products - Developing organic and allergy-friendly cookie recipes can tap into the growing demand for healthier and inclusive snack options.
Industry Implications
1. Bakery - Bakeries can explore introducing heirloom cookie collections and incorporating trendy ingredients to differentiate themselves and appeal to a wider customer base.
2. Specialty Food - Specialty food companies can capitalize on the growing interest in unique and healthy snack options by developing innovative products that meet specific dietary needs and preferences.
3. Packaging - Packaging companies specializing in sustainable and eco-friendly materials have an opportunity to provide solutions for businesses aiming to align their packaging with organic and healthy product offerings.
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