Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pop Art
Revival
Pop art designs are being prioritized in the food and beverage industry.
4.3
Trend score
Trend
What is the Pop Art Revival trend?
Pop Art Revival: Pop art is being reinstated as a playful addition to food packaging or restaurant designs in a way that's intended to immediately capture consumers' attention. More than the playful elements such designs add to the products and services they're used to enhance, they're able to connect with consumers' inclination for nostalgia in a way that's easy to implement.
Trend themes
Themes within the Pop Art Revival trend
Three behaviours holding the trend together01
Pop Art Packaging Design
Pop art designs used in packaging to immediately capture attention and connect with consumers' inclination for nostalgia in a way that's easy to implement.
02
Bold Pop Art Influenced Graphics
Packaging using bold pops of color, hand-drawn graphics and pop-art style text scratching to appeal to young consumers and stand out on shelves.
03
Hedonistic and Relaxed Aesthetics
Interior designs inspired by pop artists like David Hockney with hedonistic and laid-back dynamic that provides a colorful and uplifting aesthetic to visitors.
Industry implications
What the Pop Art Revival trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Pop art designs being used for food packaging and restaurant design as a way to connect with consumers' nostalgia and provide youthful energy.
For
Consumer Packaged Goods
Pop art graphics on packaging for instant food varieties providing an elevated experience for consumers looking for quick and delicious meal options.
For
Interior Design
Pop art-inspired decor and aesthetics being used to create hedonistic and relaxed environments in restaurants and food establishments with a youthful vibe.
Workshop question
How could your brand add elements of pop art to the products or services it offers?
Trend signals
Trend signals for Pop Art Revival
Trend score 4.3 out of 10, from popularity 54%, activity 68%, freshness 8%.
Popularity54%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pop Art Revival trend
6 featured examples from Sep 21, 2017 to Jul 12, 2018CategoryLifestyle
Nostalgic Snack Branding
This Popitas Packaging Design Takes Cues from Comic Books and Pop Art
Snack brands can leverage pop art packaging and distinctive lettering styles to enhance product appeal and stand out in the market.
CategoryLifestyle
Youthful Sparkling Wine Bottles
Miniblack by Freixenet Integrates a Glass Into the Packaging
The wine and spirits industry could benefit from pop art-inspired packaging and other innovative design elements that attract millennials and Gen Z consumers.
CategoryLifestyle
High-End Graffiti Noodle Branding
These Instant Cup Noodles are Exceptionally Branded
Opportunity to revolutionize instant food packaging with high-end designs that attract customers and elevate the product.
CategoryLifestyle
Pop Art-Branded Bean Chips
The Rude Health 'Cornitas' are a Satisfying New Snack Option
Opportunity for snack food companies to develop innovative products using black beans, chickpeas, and lentils in response to consumer demand for healthier options.
CategoryArt & Design
Pop Art-Inspired Poke Restaurants
Ester Bruzkus Architekten Draws Inspiration from David Hockney
Disruptive innovation opportunities in the hospitality industry to create unique and visually appealing experiences through pop art-inspired interior designs.
CategoryLifestyle
Bottled Beer Cocktails
Dlight's Beer-Based Cocktails Appeal to the Impulse Shopper
Beverage companies can innovate their product offerings and packaging designs, creating unique drinks that appeal to the impulse shopper.
