Dlight's Beer-Based Cocktails Appeal to the Impulse Shopper

 - Nov 28, 2017
References: behance.net & thedieline
To help its beer-based cocktails stand out on shelves, Dlight worked with Étiquette on the creation of a dynamic packaging solution.

The beer cocktail beverages are packaged in bottles that resemble conventional beer bottles, but set themselves apart with brighter hand-drawn graphics that appeal to the impulse shopper. The youthful designs on the labels were specifically developed to catch the eyes of consumers with their innovative and modern looks.

To truly make the bottles stand out, the Étiquette agency opted to use holographic foil on the labels, which adds greater dimension and color to the vibrant pop art-inspired bottles. Another fun detail that was integrated into the design of the limited-edition range are the special bottle caps, each of which is adorned with yet another quirky, colorful and eye-catching graphic.