Barley Bonanza

Barley is increasingly incorporated into non-alcoholic beverages

Implications - The use of barley in bread and beer has now extended to non-alcoholic beverages, whether those are juices or imitation beers that cater to consumers who avoid alcohol. The use of this grain in sweet beverages goes beyond adding more complex and unique flavors to the items themselves, and offers a sense of familiarity to consumers who typically consume it in more traditional forms.

Workshop Question - How could your brand add a familiar but distinct element to one of its products/services?
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27,350 Total Clicks
Mar 17 - Jul 18
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Featured Examples
Botanical Non-Alcoholic Beverages - Outsider Ferments, Distills & Presses Botanicals for Its Drinks
SCORE 8.2
This Year and Hot 1,158 Clicks Pub: May 15, 18
Botanical Non-Alcoholic Beverages
Outsider Ferments, Distills & Presses Botanicals for Its Drinks
Grains like barley and sorghum are used in the making of many alcoholic drinks, but Outsider makes these ingredients and other premium botanicals the feature of its non-alcoholic beverages. Outsider... [More]
Hybrid Tea-Infused Coffees - The Nagi Kyoto Organic Tea X Coffee Blends Come in Three Options
SCORE 6.4
This Year and Warm 376 Clicks Pub: Mar 8, 18
Hybrid Tea-Infused Coffees
The Nagi Kyoto Organic Tea X Coffee Blends Come in Three Options
Coffee and tea drinkers are usually quite separate in their preferences, but the new Nagi Kyoto Organic Tea X Coffee Blends have been created to offer a way to enjoy the two beverages at once. The... [More]
Barley-Based Juice Blends - Subi's Super Juice Consists of 23 Whole Food Ingredients
SCORE 4
This Year and Mild 342 Clicks Pub: Nov 10, 17
Barley-Based Juice Blends
Subi's Super Juice Consists of 23 Whole Food Ingredients
Subi’s Super Juice powder is a nourishing blend of 23 wholesome ingredients, including organic barley grass, wheatgrass, organic kale, and detoxifying matcha powders. Additionally, the blend... [More]
Non-Alcoholic Malt Beverages - Hillsburg's Alcohol-Free Drink Range Emphasizes Vibrant Fruit Flavors
SCORE 1.9
Untested 381 Clicks Pub: Mar 3, 17
Non-Alcoholic Malt Beverages
Hillsburg's Alcohol-Free Drink Range Emphasizes Vibrant Fruit Flavors
The Temipre Group recently introduced its Hillsburg alcohol-free drink collection to the United States, putting a focus on flavor in place of alcohol content. The non-alcoholic malt drink range... [More]
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