Branded Munchies

Food brands offer munchie-inspired snacks for consumers

Implications - With cannabis culture in North America now being more accepted in the "mainstream", brands are offering "munchies" that are marketed to people who have marijuana-infused food cravings. These products reveal how brands are able to leverage strategic, subculture-based marketing to offer products that are non-essential, but play on consumers' desire for specially curated products or experiences.
SCORE 6.7
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29,163 Total Clicks
Aug 17 - Jul 18
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Featured Examples
Hunger-Curbing Snack Bars - Oh Henry Created a Limited-Edition 4:25 Bar to Satisfy the Munchies
SCORE 9.1
This Quarter and V. Hot 718 Clicks Pub: Jun 27, 18
Hunger-Curbing Snack Bars
Oh Henry Created a Limited-Edition 4:25 Bar to Satisfy the Munchies
Recreational marijuana use will soon be legal in Canada—making it the second country in the world to implement legislation—and Oh Henry is launching a limited-edition 4:25 bar that’s... [More]
Celebratory Munchies-Inspired Kits - foodora's 'Hot Box' 4/20 Kit is Cannabis- and Food-Friendly
SCORE 7.3
This Year and Warm 426 Clicks Pub: Apr 19, 18
Celebratory Munchies-Inspired Kits
foodora's 'Hot Box' 4/20 Kit is Cannabis- and Food-Friendly
In celebration of “one of the hungriest days of the year,” foodora launches a 4/20 kit in partnership with Canadian restaurants. The celebratory merchandise consists of mints, sunglasses... [More]
Dressed Hashbrown Meals - Jack in the Box's 'Munchie Mash-Ups' Introduce Topped Hashbrown Dishes
SCORE 3.6
This Year and Mild 687 Clicks Pub: Aug 11, 17
Dressed Hashbrown Meals
Jack in the Box's 'Munchie Mash-Ups' Introduce Topped Hashbrown Dishes
One of the newest menu items to be introduced at Jack in the Box are a trio of hashbrown meals called ‘Munchie Mash-Ups.’ While all of the meals feature a base of hashbrowns, the... [More]
Late-Night Snack Boxes - Jack in the Box Created the 'Merry Munchie Meal' with Merry Jane
SCORE 3.7
This Year and Mild 247 Clicks Pub: Dec 26, 17
Late-Night Snack Boxes
Jack in the Box Created the 'Merry Munchie Meal' with Merry Jane
Jack in the Box first started serving its Munchie Meals—nighttime meal offerings that are exclusively sold between the hours of 9 PM and 5 AM—in 2012, and as of the new year in California, full... [More]
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