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Alt Protein

Protein powders cater to more specific consumer needs

Trend - Whether they're appealing to people with dietary restrictions or offering upcycled ingredients, brands in the health and fitness industry are offering protein powders but changing how they create and brand their products.

Insight - Consumers increasingly expect that brands that have traditionally catered to one specific demographic expand their offerings so that they appeal to more consumers and their specific needs. Inclusion in the food and beverage industry means appealing to everything from dietary restrictions to eco-friendly values.
Workshop Question - How is your brand expanding its target demographics?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
35,183 Total Clicks
Date Range:
Oct 20 — May 21
Trending:
Warm
Consumer Insight Topics:

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