Protein powders cater to more specific consumer needs
Trend - Whether they're appealing to people with dietary restrictions or offering upcycled ingredients, brands in the health and fitness industry are offering protein powders but changing how they create and brand their products.
Insight - Consumers increasingly expect that brands that have traditionally catered to one specific demographic expand their offerings so that they appeal to more consumers and their specific needs. Inclusion in the food and beverage industry means appealing to everything from dietary restrictions to eco-friendly values.
Insight - Consumers increasingly expect that brands that have traditionally catered to one specific demographic expand their offerings so that they appeal to more consumers and their specific needs. Inclusion in the food and beverage industry means appealing to everything from dietary restrictions to eco-friendly values.
Workshop Question - How is your brand expanding its target demographics?
Trend Themes
1. Personalized Nutrition - Companies like Gainful provide personalized protein mixes based on consumer's specific needs and fitness goals, among other factors, offering disruptive innovation opportunities in the food and beverage industry.
2. Single-ingredient Protein Powders - The emergence of single-ingredient protein powders like Bob’s Red Mill Almond Protein Powder presents disruptive innovation opportunities in the health and wellness industry for consumers looking for vegan-friendly, non-GMO, and gluten-free protein options.
3. Upcycled Protein Powders - Companies like Outcast Foods are revolutionizing the food and beverage industry by creating plant-based protein powders from upcycled fruits and vegetables that would otherwise go to waste, providing disruptive innovation opportunities in other industries like cosmetics, agriculture, and pet food.
Industry Implications
1. Food and Beverage - In the food and beverage industry, personalized nutrition and upcycling food waste present disruptive innovation opportunities for companies looking to cater to specific dietary restrictions and eco-friendly values, while reducing waste and improving sustainability.
2. Health and Wellness - Single-ingredient protein powders and digestion-friendly protein powders offer disruptive innovation opportunities for companies in the health and wellness industry eager to meet the increasing demand for vegan-friendly, non-GMO, and gluten-free products that are easy on digestion.
3. Cosmetics, Agriculture, and Pet Food - From upcycling fruits and vegetables to creating plant-based ingredients, companies like Outcast Foods are offering disruptive innovation opportunities in industries beyond food and beverage, like cosmetics, agriculture, and pet food, by providing sustainable, clean, and nutrient-dense products.
