Category
Lifestyle
Assisted Choices
Trend cluster
Category
CBD
Treat
Pet food and treats are infused with CBD to relieve both hunger and anxiety.
2.5
Trend score
Trend
What is the CBD Treat trend?
CBD Treat: CBD supplements for pets in North America remain popular, and some brands in the pet food space are branching out further with pet treats and foods that incorporate the cannabis property and its anxiety-relieving benefits.
Insight
The consumer insight behind the CBD Treat trend
When it comes to pet care, consumers are increasingly focused not just on their pets' health, but their mental wellbeing as well. Now, people are prioritizing on everything from stress-relief to mental stimulation for their animals, and are turning to brands that specialize in those forms of pet care.
Trend themes
Themes within the CBD Treat trend
Three behaviours holding the trend together01
Anxiety Relief for Pets Through CBD Supplements
CBD supplements are increasingly used in pet care to provide relief for pet's mental wellbeing.
02
Transparency in Pet Food Campaigns
Pet brands specializing in CBD-infused products are promoting honesty and authenticity in their latest campaigns.
03
Niche CBD Pet Products
Brand innovation opportunities in creating CBD-infused pet products that target specific concerns or needs such as joint support or stress relief.
Industry implications
What the CBD Treat trend means for industry
Where the trend changes the playbookFor
Pet Industry
Pet industry professionals can develop innovative CBD-infused products that cater to specific pet needs.
For
CBD Wellness Market
Professionals in the CBD wellness market can expand their products to pet care and include CBD-infused pet products.
For
Plant-Based Supplement Industry
The plant-based supplement industry can expand into pet-care through the usage of full-spectrum CBD-infused products.
Workshop question
How is your brand adjusting to consumers' changing wellness needs?
Trend signals
Trend signals for CBD Treat
Trend score 2.5 out of 10, from popularity 37%, activity 27%, freshness 11%.
Popularity37%
Activity27%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the CBD Treat trend
5 featured examples from Apr 17, 2020 to Mar 11, 2022CategoryMarketing
CBD-Powered Pet Products
These CBD Living Pet Products Include Nearly 20 Options to Choose From
CBD companies can create specialized CBD pet products to cater to the growing demand in the wellness market.
CategoryMarketing
Transparent Pet Food Campaigns
Suzie’s CBD Treats' Latest Ad Promotes Honesty and Authenticity
As pet owners become more conscious of what they are feeding their pets and demand transparency, the pet industry can capitalize on authentic and locally sourced products.
CategoryLifestyle
Calming CBD Dog Chews
The Chillers Relaxing Hard Chews Help with Prolonged Stressful Situations
The pet care industry could continue to grow by offering new products that promote the health and well-being of pets, including CBD-based supplements and natural treats.
CategoryLifestyle
Musician-Backed CBD Dog Supplements
One Farm and Ziggy Marley Launch Romeo’s Agility Chews
The pet supplement industry can focus on diversifying their offerings with CBD and plant-based formulations to meet growing demand and establish market differentiation.
CategoryLifestyle
Pet-Specific CBD Peanut Butters
Honest Paws' 'Calm Peanut Butter' Promotes Relaxation
The pet care industry can explore the potential of CBD-infused products like 'Calm Peanut Butter' to meet the demands of pet owners seeking alternative remedies.
