Vital Proteins recently enlisted the services of Jennifer Aniston to be the brand's new Chief Creative Officer. Aniston will help the brand reach the Canadian market with her perspective on product innovations and brand strategy. The actress has been a fan of the brand since 2016 and hopes to build greater awareness around the benefits of collagen to "find wellness within."
“Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago,” said Aniston. “Now, to have the opportunity to be a part of the brand in a bigger way, as Chief Creative Officer, is very exciting to me.”
Collagen is the body’s most abundant protein and a vital component for skin, hair, nails, bones, and joints. The protein also helps reduce joint pain associated with osteoarthritis. However, as we age, the body's natural collagen production starts to decline.
Image Credit: Vital Proteins
Why This Trend Is Growing
- Celebrity-endorsed Wellness Brands
- Celebrities are leveraging their influence to endorse wellness supplements and products, creating opportunities for disruptive innovation in the wellness industry.
- Collagen-infused Products
- The use of collagen in wellness products is becoming more popular, creating opportunities for companies to create innovative and effective collagen-based products.
- Targeting Aging Population
- With the declining natural collagen production in aging individuals, there is an opportunity for companies to target this demographic with collagen-based products and supplements.
Industries Being Reshaped
- Nutraceuticals
- The nutraceutical industry can leverage the popularity of collagen-based products and supplements to create innovative and effective health and wellness offerings.
- Beauty and Personal Care
- Beauty and personal care companies can create innovative collagen-infused products targeting skin and hair health, creating a disruptive innovation in the industry.
- Food and Beverage
- The food and beverage industry can create new offerings by incorporating collagen into functional foods and beverages for the aging population.
