Vital Proteins recently enlisted the services of Jennifer Aniston to be the brand's new Chief Creative Officer. Aniston will help the brand reach the Canadian market with her perspective on product innovations and brand strategy. The actress has been a fan of the brand since 2016 and hopes to build greater awareness around the benefits of collagen to "find wellness within."
“Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago,” said Aniston. “Now, to have the opportunity to be a part of the brand in a bigger way, as Chief Creative Officer, is very exciting to me.”
Collagen is the body’s most abundant protein and a vital component for skin, hair, nails, bones, and joints. The protein also helps reduce joint pain associated with osteoarthritis. However, as we age, the body's natural collagen production starts to decline.
Image Credit: Vital Proteins