Category
Fashion
Scaled Restraint
Trend cluster
Category
Botanical
Protection
Products with sun protection incorporate soothing botanicals.
2.1
Trend score
Trend
What is the Botanical Protection trend?
Botanical Protection: Sunscreen or SPF-incorporated products are increasingly including botanicals like chamomile for their soothing and skin-enhancing benefits. As skincare becomes more popular, so do sunscreens with multiple benefits.
Insight
The consumer insight behind the Botanical Protection trend
Skincare continues to grow in popularity, particularly as the last year's lockdowns and restrictions have given consumers more time to focus on taking care of their skin's health and appearance. The experimentation in this space has resulted in consumers seeking out products with as many benefits as possible in order to achieve their desired results.
Trend themes
Themes within the Botanical Protection trend
Three behaviours holding the trend together01
Botanical Sunscreens
Consumers are increasingly seeking sunscreens with multiple benefits like soothing botanicals such as chamomile, while also offering SPF protection.
02
CBD-Infused Sunscreens
CBD is being incorporated into sunscreen solutions, offering a new level of sun protection while also promoting balance and stimulating the endocannabinoid system.
03
Tube Foundation
Brands are creating tube foundations as a convenient on-the-go solution, often with added SPF protection.
Industry implications
What the Botanical Protection trend means for industry
Where the trend changes the playbookFor
Skincare
With skincare continuing to grow in popularity, consumers are seeking maximum benefits and added features like SPF protection.
For
CBD Products
Incorporating CBD into sunscreens offers new disruptive innovation opportunities for the CBD industry.
For
Beauty Accessories
Tube foundations offer a new format for on-the-go makeup, and can create disruption in the beauty industry in terms of packaging and application.
Workshop question
How could your brand add additional benefits to its product/service?
Trend signals
Trend signals for Botanical Protection
Trend score 2.1 out of 10, from popularity 25%, activity 29%, freshness 10%.
Popularity25%
Activity29%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Botanical Protection trend
4 featured examples from Jun 21, 2019 to May 26, 2021CategoryBusiness
Soothing Broad Spectrum Sunscreens
The SPF 50 Daily Sunscreen from VI Derm Beauty Uses Aloe Vera
Botanical sunscreens that offer broad spectrum protection can disrupt the cosmetics industry by offering natural sun protection solutions.
CategoryFashion
SPF Tube Foundations
Benefit's Hello Happy Line Has Expanded with a Waterproof Foundation
The expansion of Benefit's Hello Happy line and the introduction of the Air Stick foundation present disruptive innovation opportunities in the cosmetics industry, specifically in…
CategoryLifestyle
CBD-Infused Sheer Sunscreens
The Surface Hemp-Derived CBD Sunscreen Boasts a Comfortable Formula
The beauty and wellness industry can explore the incorporation of CBD-infused sunscreens to cater to consumers seeking natural and holistic skincare options.
CategoryFashion
Fragrance-Free Tinted Lotions
Australia Gold Unveils the Botanical Sunscreen Tinted Face Lotion
The personal care industry can tap into the growing demand for fragrance-free and mineral-based products, as well as the use of botanical ingredients in formulations to meet consu…
