Laird Superfood is introducing a brand-new RENEW Plant-Based Protein powder to its portfolio and it shares 19 grams of plant-based protein plus nine naturally occurring essential amino acids. According to Paul Hodge, CEO and co-founder of Laird Superfood, "We set out to create an effective plant-based protein powder that is easier on the digestive system than the ones currently in the market. At the same time, we wanted to develop a plant-based protein powder that has all nine essential aminos that our bodies don't produce."
The plant-based protein powder is made from a blend of seed proteins and functional mushrooms, and it contains no rice or pea protein, or preservatives. The product is packed with a plant-based protein from sources like hemp seeds, pumpkin and sacha inchi seeds.
Image Credit: Laird Superfood
What's Driving This Trend
- Digestion-friendly Plant-based Protein Powders
- Opportunity to develop more plant-based protein powders that are easy on digestion and made from blends of different sources.
- Functional Mushroom Supplements
- Opportunity to explore and create supplements that use functional mushrooms as a key ingredient.
- Clean Label Supplements
- Opportunity to create more supplements with cleaner, all-natural ingredients and no preservatives.
Who This Affects Most
- Health and Wellness
- Opportunity for companies in the health and wellness industry to develop and market plant-based protein powders and other supplements made from functional mushrooms.
- Food and Beverage
- Opportunity for companies in the food and beverage industry to incorporate plant-based protein powders and ingredients like functional mushrooms in their products.
- Natural and Organic
- Opportunity for natural and organic product companies to develop clean label supplements with all-natural ingredients like Laird Superfood's RENEW Plant-Based Protein Powder.
