Brands tap into the konjac root for skincare products
Trend - Konjac root, an ingredient native to Japan, is said to boast natural moisturizing properties that penetrate the first layer of the epidermis to promote hydration and elasticity. Brands in the cosmetic space are now leveraging the ingredient in various skincare products.
Insight - Consumers are faced with an overload of information when it comes to skincare and cosmetics, leaving many individuals feeling overwhelmed. As a result, these consumers are drawn to "natural" ingredients in the skincare space since they are viewed as more trustworthy and less harmful. Thus, consumers will flock to brands that highlight their natural ingredients.
Insight - Consumers are faced with an overload of information when it comes to skincare and cosmetics, leaving many individuals feeling overwhelmed. As a result, these consumers are drawn to "natural" ingredients in the skincare space since they are viewed as more trustworthy and less harmful. Thus, consumers will flock to brands that highlight their natural ingredients.
Workshop Question - How can your brand use natural ingredients to appeal to consumers?
Trend Themes
1. Natural Ingredients in Skincare - Consumers are drawn to "natural" ingredients in the skincare space since they are viewed as more trustworthy and less harmful, thus, consumers will flock to brands that highlight their natural ingredients.
2. Multi-functional Skincare Products - Consumers are seeking out skincare products that can multitask and do more than one thing, like balancing pH levels, restoring the natural microbiome, and nourishing the lips.
3. Cbd-infused Skincare Products - With the many touted benefits of CBD-infused products, there is a growing trend of beauty and skincare companies including CBD in their lineups.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry is constantly evolving and requires businesses to stay up to date with consumer demand and preferences for natural ingredients, multi-functional products and innovative ingredients like CBD.
2. Personal Care - In the personal care industry, there is a trend towards balancing pH levels and using prebiotics to support the skin's natural microbiome, and including natural ingredients in grooming products.
3. Wellness and Health - As CBD becomes more popular, the wellness and health industry can seize the opportunity to include CBD-infused products in their offerings, such as balms and lotions with CBD benefits for reducing inflammation and treating a range of ailments, including psoriasis and eczema.
