Category
Fashion
Scaled Restraint
Trend cluster
Category
Konjac
Skincare
Brands tap into the konjac root for skincare products.
2.8
Trend score
Trend
What is the Konjac Skincare trend?
Konjac Skincare: Konjac root, an ingredient native to Japan, is said to boast natural moisturizing properties that penetrate the first layer of the epidermis to promote hydration and elasticity. Brands in the cosmetic space are now leveraging the ingredient in various skincare products.
Insight
The consumer insight behind the Konjac Skincare trend
Consumers are faced with an overload of information when it comes to skincare and cosmetics, leaving many individuals feeling overwhelmed. As a result, these consumers are drawn to "natural" ingredients in the skincare space since they are viewed as more trustworthy and less harmful. Thus, consumers will flock to brands that highlight their natural ingredients.
Trend themes
Themes within the Konjac Skincare trend
Three behaviours holding the trend together01
Natural ingredients in skincare
Consumers are drawn to "natural" ingredients in the skincare space since they are viewed as more trustworthy and less harmful, thus, consumers will flock to brands that highlight their natural ingredients.
02
Multi-functional skincare products
Consumers are seeking out skincare products that can multitask and do more than one thing, like balancing pH levels, restoring the natural microbiome, and nourishing the lips.
03
CBD-infused skincare products
With the many touted benefits of CBD-infused products, there is a growing trend of beauty and skincare companies including CBD in their lineups.
Industry implications
What the Konjac Skincare trend means for industry
Where the trend changes the playbookFor
Beauty and cosmetics
The beauty and cosmetics industry is constantly evolving and requires businesses to stay up to date with consumer demand and preferences for natural ingredients, multi-functional products and innovative ingredients like CBD.
For
Personal care
In the personal care industry, there is a trend towards balancing pH levels and using prebiotics to support the skin's natural microbiome, and including natural ingredients in grooming products.
For
Wellness and health
As CBD becomes more popular, the wellness and health industry can seize the opportunity to include CBD-infused products in their offerings, such as balms and lotions with CBD benefits for reducing inflammation and treating a range of ailments, including psoriasis and eczema.
Workshop question
How can your brand use natural ingredients to appeal to consumers?
Trend signals
Trend signals for Konjac Skincare
Trend score 2.8 out of 10, from popularity 43%, activity 33%, freshness 10%.
Popularity43%
Activity33%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Konjac Skincare trend
4 featured examples from Mar 11, 2019 to Nov 23, 2020CategoryFashion
Prebiotic Intimate Skincare
TWO L(I)PS' Microbiome-Friendly Range Can Be Used on the Face and Body
The beauty and personal care industry can take advantage of the growing trend of prebiotic and intimate skincare.
CategoryFashion
Hyaluronic Acid Lip Balms
The Kosasport LipFuel Heals, Protects and Energizes with a Minty Scent
Skincare industry could explore the integration of hyaluronic acid and other active ingredients into lip balms and other beauty products.
CategoryLifestyle
pH-Balancing Skin Sponges
The Orijin Bamboo Charcoal Sponge Gently Buffs Away Impurities
The skincare industry can explore pH-balancing products and incorporate bamboo charcoal into their offerings.
CategoryFashion
Extra-Strength CBD Balms
Kosas' LipFuel Extra Strength Soothes with Full-Spectrum Cannabis Extract
Innovative CBD-infused skincare products are reshaping the industry by offering new solutions for various skin concerns and conditions.
