Brands tap into the konjac root for skincare products
Trend - Konjac root, an ingredient native to Japan, is said to boast natural moisturizing properties that penetrate the first layer of the epidermis to promote hydration and elasticity. Brands in the cosmetic space are now leveraging the ingredient in various skincare products.
Insight - Consumers are faced with an overload of information when it comes to skincare and cosmetics, leaving many individuals feeling overwhelmed. As a result, these consumers are drawn to "natural" ingredients in the skincare space since they are viewed as more trustworthy and less harmful. Thus, consumers will flock to brands that highlight their natural ingredients.
Insight - Consumers are faced with an overload of information when it comes to skincare and cosmetics, leaving many individuals feeling overwhelmed. As a result, these consumers are drawn to "natural" ingredients in the skincare space since they are viewed as more trustworthy and less harmful. Thus, consumers will flock to brands that highlight their natural ingredients.
Workshop Question - How can your brand use natural ingredients to appeal to consumers?
