Category
Fashion
Scaled Restraint
Trend cluster
Category
Camping
Collab
Unlikely brands are collaborating with those in the outdoor/adventure space.
5.8
Trend score
Trend
What is the Camping Collab trend?
Camping Collab: Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base. Everything from K-pop camping gear collaborations to home furnishing chains offering adventure-friendly products and decor can now be found in this space.
Insight
The consumer insight behind the Camping Collab trend
Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure. More consumers are turning to recreational hobbies like hiking and camping as an alternative, and brands unrelated to this space are jumping in on the trend as a result.
Trend themes
Themes within the Camping Collab trend
Three behaviours holding the trend together01
Collaborations with Outdoor Clothing and Gear Companies
Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base.
02
Rising Popularity of Outdoor Adventuring
Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure.
03
Innovative Camping Gear and Decor
The trend of outdoor adventuring and collaborations with outdoor clothing and gear companies has created opportunities for unique and innovative camping gear and decor.
Industry implications
What the Camping Collab trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retail industry professionals can look into creating collaborations with outdoor clothing and gear companies to expand their customer base and explore opportunities for innovative camping gear and decor.
For
Hospitality Industry
Hospitality industry professionals can offer immersive rewards to camping enthusiasts through innovative sweepstakes and promotions.
For
Alcohol Industry
The alcohol industry can explore opportunities to create flame-free solutions for campers and promote conservation of forests and other natural resources.
Workshop question
What is an unlilkely brand that your business could collaborate with?
Trend signals
Trend signals for Camping Collab
Trend score 5.8 out of 10, from popularity 79%, activity 83%, freshness 12%.
Popularity79%
Activity83%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Camping Collab trend
7 featured examples from Sep 24, 2020 to Aug 18, 2022CategoryEco
Beer-Branded Solar Cookers
The Busch Light Solar Cooker is Perfect for Camping and More
The development of eco-friendly and easy-to-use outdoor cooking products can provide a competitive edge in an industry that prioritizes sustainability and convenience.
CategoryLuxury
Luxury Camping Apparel
The North Face X Gucci Just Announced a New Collection with Limited Details
The North Face and Gucci collaboration highlights the potential for high-end fashion brands to expand their offerings to outdoor and camping apparel.
CategoryPop Culture
K-Pop Outdoor Gear Collaborations
Helinox Teams with BTS for its New Outdoor Gear Collection
Fashion companies can collaborate with K-Pop groups to create unique fashion lines.
CategoryAutos
Adventurous Decor Collections
Airstream x Pottery Barn Takes the Comfort of Home to Go
The collaboration of Airstream and Pottery Barn highlights opportunities for home decor and furnishings companies to expand their product lines and create innovative, travel-frien…
CategoryFashion
Utility-Focused Outerwear Clogs
Nicole Mclaughlin's Crocs Arrive with Headlamps and More
The fashion industry has the opportunity to embrace and innovate with utility-focused footwear, catering to the needs of consumers who seek both style and functionality.
CategoryMarketing
Outdoorsy Summer Sweepstakes
Hipcamp & REI are Offering Immersive Rewards to Camping Enthusiasts
Retailers can partner with outdoor experience companies to offer comprehensive packages that entice customers and create new revenue streams.
CategoryFashion
Outdoor-Inspired Sneaker Models
STORY mfg. and Reebok Join on Two New Sneaker Models
Footwear companies can adopt the trend of creating eco-friendly or vegan sneakers to appeal to environmentally conscious consumers.
