Cosmetic primers include the various properties of cannabis
Trend - Primers that are applied to the skin or eyes before makeup application are increasingly including the various properties of cannabis, including hemp and CBD. These primers help enhance makeup application while benefitting the skin.
Insight - As consumers become more picky with what they put on their face, makeup brands are increasingly prioritizing elements of skincare so that people feel comfortable that they'll enhance their appearance in the long term as well as in the short term. Consumers are more likely to trust natural ingredients that they know will benefit their skin.
Insight - As consumers become more picky with what they put on their face, makeup brands are increasingly prioritizing elements of skincare so that people feel comfortable that they'll enhance their appearance in the long term as well as in the short term. Consumers are more likely to trust natural ingredients that they know will benefit their skin.
Workshop Question - How is your brand taking cues from adjacent industries?
Trend Themes
1. Cbd-infused Primers - Makeup and skincare primers are increasingly incorporating the various properties of CBD, which benefits the skin and enhances makeup application.
2. Hemp-based Skincare - Hemp seed oil, known for its anti-inflammatory properties, is being utilized in skincare lines for its soothing and conditioning effects on various skin conditions.
3. Natural Ingredients - Makeup brands are prioritizing natural ingredients that consumers are more likely to trust and that benefit their skin in the long term.
Industry Implications
1. Cosmetics - Companies are incorporating CBD and natural ingredients into their primers and skincare lines to enhance makeup application and improve skin conditions.
2. Skincare - Hemp seed oil is being utilized in skincare lines for its anti-inflammatory and nourishing effects on various skin conditions.
3. Cannabis Beauty - The cannabis industry is expanding into the beauty industry, inspiring innovative beauty formulas like skincare lines with CBD.
