Cosmetic primers include the various properties of cannabis
Trend - Primers that are applied to the skin or eyes before makeup application are increasingly including the various properties of cannabis, including hemp and CBD. These primers help enhance makeup application while benefitting the skin.
Insight - As consumers become more picky with what they put on their face, makeup brands are increasingly prioritizing elements of skincare so that people feel comfortable that they'll enhance their appearance in the long term as well as in the short term. Consumers are more likely to trust natural ingredients that they know will benefit their skin.
Insight - As consumers become more picky with what they put on their face, makeup brands are increasingly prioritizing elements of skincare so that people feel comfortable that they'll enhance their appearance in the long term as well as in the short term. Consumers are more likely to trust natural ingredients that they know will benefit their skin.
Workshop Question - How is your brand taking cues from adjacent industries?
