Category
Fashion
Scaled Restraint
Trend cluster
Category
SPF
Goods
Brands highlight the SPF content of clothing and other outdoor items.
5.0
Trend score
Trend
What is the SPF Goods trend?
SPF Goods: As SPF protection becomes more important to the average consumer, brands that offer products like clothing and outdoor gear are increasingly highlighting the sun protection that their products provide.
Insight
The consumer insight behind the SPF Goods trend
Consumers have been focusing more on preventative health, and one change that's been particularly significant in recent years is avoiding the sun, or protecting oneself from it. Sun protection is now a priority for consumers as they understand its impact on both their health and physical appearance, and they're turning to brands that will help them stay protected.
Trend themes
Themes within the SPF Goods trend
Three behaviours holding the trend together01
SPF Protection Trend
As consumers focus more on preventative health, sun protection is becoming a priority for average consumers.
02
Customizable Activewear
Brands like Machines For Freedom are offering consumers affordable and versatile activewear that satisfies individual preferences.
03
Bugs & UV Rays Protections Trend
Backyard and camping enthusiasts are looking for solutions that protect from bugs and UV rays, as seen in the popularity of products like the Alvantor Screen House.
Industry implications
What the SPF Goods trend means for industry
Where the trend changes the playbookFor
Outdoor Sports & Recreation
Innovative SPF activewear and oversized tents offer opportunities for brands targeting outdoor sports and recreation enthusiasts.
For
Fashion & Apparel
Customizable activewear and fashionable SPF bathing suits offer opportunities for brands targeting fashion and apparel markets.
For
Home & Garden
Bug and UV protection trends provide opportunities for brands targeting the home and garden markets with products like the Alvantor Screen House.
Workshop question
How is your brand prioritizing customers' preventative health rituals?
Trend signals
Trend signals for SPF Goods
Trend score 5.0 out of 10, from popularity 66%, activity 75%, freshness 10%.
Popularity66%
Activity75%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the SPF Goods trend
4 featured examples from Jul 14, 2020 to May 27, 2021CategoryArt & Design
Enclosed Oversized Backyard Tents
The Alvantor Screen House Comes in Four Size Options
The Alvantor Screen House paves the way for companies within the outdoor recreation industry to offer innovative outdoor structures like oversized backyard tents that provide prot…
CategoryBusiness
Versatile Stylish Cycling Kits
Machines for Freedom Feature Women's Cycling Kits for All Occasions
The sportswear industry can capitalize on the trend towards customizable and versatile activewear for cycling enthusiasts.
CategoryFashion
Coastline-Inspired Playful Bathing Suits
The Amalfi Collection Boasts Flowing Bikinis & One Pieces
Design stylish and functional swimwear for conscious consumers looking for high-quality products that reflect their personality and values.
CategoryFashion
Female-Owned SPF Activewear Brands
L'Oeuf Poché's Cloud 9 Activewear Boasts Built-In SPF
Fashion designers can explore opportunities for fusing technology with apparel, including SPF protection, to improve product innovation and eventually enhance brand recognition an…
