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Cultured Pet

Brands launch pet food made from lab-grown meat to be more sustainable and ethical

Trend - Brands are developing lab-grown meats and probiotic ingredients to create pet food and treats. The new products are a more sustainable option that improves animal welfare while still providing high-quality food for pets.

Insight - Global climate change has already had observable effects on the environment, impacting both humans and wildlife alike. With increased awareness of its impending dangers, many consumers are re-evaluating their behaviors to be more sustainable. As a result, consumers are more conscious of the products they purchase, desiring more than just eco-friendly branding. These individuals seek ethical and sustainable items that negate ecological effects and will flock to brands that share these values.
Workshop Question - How can your brand tap into sustainable alternatives to reach to reach a wider audience?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
39,666 Total Clicks
Date Range:
May 20 — Nov 21
Trending:
Untested
Consumer Insight Topics:

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