Brands launch pet food made from lab-grown meat to be more sustainable and ethical
Trend - Brands are developing lab-grown meats and probiotic ingredients to create pet food and treats. The new products are a more sustainable option that improves animal welfare while still providing high-quality food for pets.
Insight - Global climate change has already had observable effects on the environment, impacting both humans and wildlife alike. With increased awareness of its impending dangers, many consumers are re-evaluating their behaviors to be more sustainable. As a result, consumers are more conscious of the products they purchase, desiring more than just eco-friendly branding. These individuals seek ethical and sustainable items that negate ecological effects and will flock to brands that share these values.
Insight - Global climate change has already had observable effects on the environment, impacting both humans and wildlife alike. With increased awareness of its impending dangers, many consumers are re-evaluating their behaviors to be more sustainable. As a result, consumers are more conscious of the products they purchase, desiring more than just eco-friendly branding. These individuals seek ethical and sustainable items that negate ecological effects and will flock to brands that share these values.
Workshop Question - How can your brand tap into sustainable alternatives to reach to reach a wider audience?
Trend Themes
1. Lab-grown Pet Food - Brands are developing lab-grown meats and probiotic ingredients to create pet food and treats, offering more sustainable options for ethical consumers.
2. Animal-free Proteins - Lab-cultured meat products for pets offer same primary nutrients of conventional meat, and are a more sustainable and humane alternative to traditional protein sources.
3. Human-grade Pet Food - The use of human-grade ingredients in pet food reflects a pet parent's own preferences when it comes to healthy eating, and brands can cater to these preferences to meet market demand.
Industry Implications
1. Sustainable Food Production - Brands can develop and market sustainable food production solutions, such as lab-grown meats and animal-free proteins, to meet the need for more eco-friendly and humane practices in the food industry.
2. Pet Food and Supplies - Innovations in pet food, such as the use of human-grade ingredients, can disrupt the pet food and supplies industry by catering to pet parents' growing interest in healthy, ethical options for their pets.
3. Climate Change - The increasing awareness of the impact of climate change is leading consumers to seek more sustainable and eco-friendly products across all industries, including pet food and supplies.
