Experimentation with augmented reality, virtual reality, immersive multisensory experiences and social campaigns are among some of the top 2014 interactive trends for the year. Rather than using conventional channels for marketing, brands are pushing to create unique and engaging experiences that range from the theatrical to the high-tech. Examples of this include The Sound of Porsche pop-up lab launched in partnership with Bose, the Hyundai Card Travel Library and most unusually, a pop-up cafe from Nestle Purina that presented gourmet eats for humans like cat food.
Since social media and interactivity go hand in hand, brands are harnessing the power of social influence to make the public an integral part of their marketing campaigns, such as shops or restaurants that trade goods for tweets or photos shared to Instagram.
More of the top innovations in interactive marketing can be found in Trend Hunter's roundup of the Top 2015 Trends.
Top 100 Interactive Trends of 2014
From Multisensory Automotive Lounges to Romantic Mail Trucks:
Laura McQuarrie — Jan 2, 2015 — Marketing
99
Terrifying Online Drowning Simulators
Sortie En Mer Promotes the Use of Lifejackets Through Fear
98
Virtual Staring Contests
KFC's Chicken Stare Off is an Intense Online Staring Competition
97
Interactive Print Ads
C&A's Interactive Print Advertising Includes a Working Facebook Like Button
96
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
95
Anti-App Store Projects
The Not on the App Store Project Disproves That 'Theres an App for That'
94
Voluptuous Swimwear Calendars
Swimsuits for All's Sexy at Every Curve Campaign Celebrates Shapes
93
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
92
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
91
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
90
Animal Awareness Tattoos
WWF Russia's Wild Animal Tattoos Encourage Permanent Inking for Awareness
89
Extravagant Edible Easter Eggs
Shawish Unveiled the World's Most Expensive Chocolate Easter Egg
88
Apocalyptic Home Kits
Century 21's Zombie Apocalypse Kit Helps to Board Up Homes
87
Ring Sizer Business Cards
Jewelry Shop 'Marrying's' Ring Stick Sneakily Finds a Woman's Ring Size
86
Selfie Branding Graphics
The Year of the Selfie Graphic Examines Successful Selfie Campaigns
85
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
84
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
83
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
82
Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
81
Dainty Gown Fashion Ads
The Simona Semen SS14 Campaign Stars Model Malina Cristisor
80
Affordable Furnishing Pop-Up Shops
Fab.com's SoHo Shop Introduces Its 'Happy Modern' Furnishings
79
Drumstick-Shaped Prizes
These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter
78
Shoe Department Portable Bars
Selfridges Put a Portable Bar in One of Its Shoe Departments
77
Whisky-Powered Steam Rooms
Johnnie Walker Blue Creates One-of-a-kind Whisky Cloud
76
Do-Gooder Social Campaigns
#KindVines Captures Small Moments of Human Kindness
75
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
74
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
73
Shoe Box Structures (UPDATE)
This Adidas Pop Up Shop Showed Off Its Stan Smith Collection
72
Twisted Costume Design Contests
American Horror Story is Running a Costume Design Contest For Fans
71
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
70
Creative Crowdfunding Campaigns
The Makers of 'Ned Rifle' Used Creative Perks to Attract Support
69
Shoppable Video Platforms
Cinematique Lets You Shop Videos and Runway Shows
68
Interactive Shopping Signs
The Videotel System Helps Shop Owners Create Digital Signs
67
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
66
Card-Swiping Smartphone Cases
The Griffin's Merchant Case From CES 2014 Accepts Credit Cards
65
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
64
Exclusive Travel Libraries
Hyundai Card's Members-Only Library Design Inspires Wanderlust
63
Interactive Photography Campaigns
Samsung Gives You the Chance to Become a Fashion Photographer
62
Shopping Survey Tablets
Co-operative Food's Smart Shopping Cart Asks Customers for Feedback
61
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
60
Worldwide Wakeup Infographic Sites
IKEA's Life at Home Studies Morning Rituals Across the World
59
Interactive Floral Walls
Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
58
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
57
Car Customization Sites
Ferrari's Site Lets You Build a Customized Sports Car California T Model
56
Marketing Forecast Graphics
This Offerpop Graphic Makes Some 2014 Marketing Predictions
55
Bizarre Chip Flavor Contests
Lay's Do Us a Flavor Contest Suggests Some Strange Combinations
54
Monthly Makeup Subscriptions
e.l.f's Beauty Bundle Box Feaures New Beauty Products and Tools
53
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
52
Starry Bioluminescent Billboards
O2's Starry Billboard Celebrates the Samsung Galaxy S5 Launch
51
Hybrid E-Commerce Shops
Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web
50
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
49
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
48
Clothing Makeover Machines
E5's Outfit-O-Mat Gives People on the Street an Instant Makeover
47
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
46
Anti-Theft Tablet Display Stands
The IVY Open Tablet Display Recently Launched at CES 2014
45
Social Fashion Lookbooks
Aritzia's Fall for Us Instagram Campaign Features Candid Celeb Shots
44
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
43
Fast Food Flash Drives
This Lotteria Themed Burger USB Flash Drive is Impractically Large
42
Shark Proximity Maps
Travelocity's Interactive Map Lets You Find the Sharks Nearest You
41
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
40
Instant Garden Invitations
Knorr's 175th Anniversary Invitations Take the Shape of Plant Pots
39
Picturesque Travel Packages
This Travel Package Includes Cameras to Take Pictures Around the World
38
Interactive Blood Donation Ads
This Poster Charges Phones and Encourages People to Donate Blood
37
Musical Ashtray Installations
Fumo's Behavioral Design Hopes to Cease Cigarette Butts Litter
36
Fantastical Scarf Webshops
Hermes' Creative Webshop Design Whimsically Organizes Products
35
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
34
Interactive Print Magazine Ads
Wired’s Interactive Moto Ad Lets You Choose Your Favorite
33
Romantic Mail Trucks
The Veuve Clicquot Mail Truck Revives the Art of Handwriting
32
Caffeinated Calligraphy Campaigns
This Coffee Campaign Matches Machines to Fit Your Personality
31
Dog Food Trucks
Milo's Kitchen's Treat Truck Tour Caters Specifically to Its Canine Clients
30
Action-Based Loyalty Apps
Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
29
Interactive Insta-Magazines
Mazda Canada Uses Instagram for Creative Social Media Marketing
28
Engagement-Boosting Brand Graphics
These QuickSprout Tips Help to Improve Facebook Interaction
27
Ice Cream Social Apps
Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
26
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
25
National Burger Battles
'La Burger Week' is a Quest to Find the Best Burger in Canada
24
Shark-Inspired Automotive Games
Volkswagen Shark Week Campaign Features Shark-Centric Car Games
23
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
22
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
21
DIY Promotional Towers
ZUPAGRAFIKA Sent Out Their Design Portfolio as a Column Craft for Clients
20
Perspective Illusion Billboards
Best FM's Interactive Poster Gets People to Shake Their Heads
19
Artful Cup Design Contests
Starbucks' White Cup Contest Challenged Customers to Make Art on Cups
18
Playful Street Art Manipulations
FILA Sneakers Adds Its Own Shoes to Banksy Street Art
17
Socially Sourced Photo Exhibits
The TorontoCLICKS Exhibit Featured Work By Toronto Instagrammers
16
Dreamy Fragrance Pop-Ups
The Dream Room by Marc Jacob Captures Dreams in Digital Time Capsules
15
Toy Car Rental Agencies
Hot Wheels' Rental Car Agency Helps Determine the Hottest Models
14
Hipster Entrepreneurial Tests
Your Future Startup Answers 'What Kind of Entrepreneur Are You?'
13
Bartering Fitness Machines
The Nike FuelBox Dispenses Gear in Exchange for Nike FuelBand Points
12
Secretive Coffee Campaigns
Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
11
Lifelong Coffee Cards
This Starbucks Card Ensures You Have Coffee for Life
10
Customizable Child Cars
The Toyota Camatte Lab at the Tokyo Toy Show 2014 Showed Off Interactivity
9
Nail-Painting Awareness Projects
The Red Thumb Reminder Halts Texting & Driving with a Finger
8
Gold Vending Machines
This Luxe Vending Machine Trades Cash for Pieces of Gold and Silver
7
Consolidated Loyalty Apps
Stamp Me's Loyalty Reward App Replaces Multiple Paper Stamp Cards
6
Interactive Social Adventure Games
This Instagram Hosts an Interactive Choose Your Own Adventure
5
Timeline Reward Apps
Costa Coffee Club Members Can Now Redeem Points with an App
4
Ingredient-Indicating Designs
Zotter Mixing Bar Packaging Creatively Features the Candy Contents
3
Fast Food Launching Snaps
The McDonald's Snapchat Account Will Feature LeBron James
2
Feline-Themed Eateries (UPDATE)
The Nestle Purina Restaurant Mon Petit is Back in Tokyo
1
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic