Over the next two months, customers at Mos Burger can dine with idols via AR. This fast food chain in Japan is offering diners the chance to have breakfast with singers from the Japanese idol group Morning Musume. After placing their breakfast orders (available until 11am), customers will receive a numbered card showing a photo of one of the group’s 14 members along with a QR code.
The card number is used by servers for delivering meals to the table. Diners can scan the card's QR code with their phone to bring the pictured idol to “life” in an Augmented Reality (AR) video to accompany them during breakfast. The cards are handed out randomly and there are 14 different videos, so fans of this idol group or fans of AR technology can aim for an immersive dining experience with each of the singers until November 30, 2023.
Trend Themes
1. Influencer Partnerships - Collaborating with idol groups such as Morning Musume can help businesses leverage their influence and reach a wider audience.
2. Limited-time offerings - Limited time deals that offer exclusive and innovative experiences can help increase customer loyalty and promote brand awareness.
3. Co-branded offerings - Collaborations between popular fast food chains and pop culture groups offer a disruptive innovation opportunity to both industries, allowing for a wider reach and appeal among consumers.
Industry Implications
1. Fast Food - Creating disruptive innovation opportunities in the fast food industry by reimagining dining experiences.
2. Food Service - Capitalizing on the trend of incorporating pop culture and AR technology into the food service sector to cater to specific audiences.
3. Food and Beverage Retail - Offering limited time promotions that include exclusive experiences can be an effective way to drive traffic to retail locations.
Image Credit: SoraNews24
What's Driving This Trend
- Influencer Partnerships
- Businesses can collaborate with idol groups to leverage their influence and reach a wider audience.
- Limited-time Offerings
- Exclusive and innovative experiences can increase customer loyalty and promote brand awareness.
- Co-branded Offerings
- Collaborations between fast food chains and pop culture groups offer a disruptive innovation opportunity for wider consumer appeal.
Who This Affects Most
- Fast Food
- Reimagining dining experiences to create disruptive innovation opportunities in the fast food industry.
- Food Service
- Incorporating pop culture and AR technology into the food service sector to cater to specific audiences.
- Food and Beverage Retail
- Driving traffic to retail locations with limited time promotions that offer exclusive experiences.
