Large brands offer unique amenities in-store to establish personality
Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint."
Workshop Question - What are some ways your brand can communicate your heritage and history in a more experiential manner?
Trend Themes
1. Experience-focused Incentives - Brick-and-mortar retailers are incorporating unexpected offerings in the form of personalization kiosks and other amenities in their flagship boutiques to entice consumers into the store.
2. Experiential Retailing - Retailers are focusing on creating immersive in-store experiences, such as in-house facials, interactive spaces for gigs, and VR technology-equipped smart tables, to draw in customers.
3. Personalization Kiosks - Retailers such as Coach and MUJI are incorporating customization kiosks in their flagship stores to allow customers to personalize their products and increase brand engagement.
Industry Implications
1. Luxury Retail - Luxury retailers are incorporating amenities such as in-store facial treatments and bespoke services to provide a customized and personalized shopping experience.
2. Grocery Retail - Grocery retailers are incorporating playful design elements, such as playgrounds and draft beer shacks, and comfortable seating for busy shoppers to provide an enhanced in-store experience.
3. Sports Retail - Sports retailers are creating gamified shopping experiences and incorporating tablets for browsing their online product selection in their stores to increase customer engagement.
9 Featured, 80 Examples:
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Date Range:
Mar 15 — Apr 17
Trending:
Hot
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