Narrative Flagship

Large brands offer unique amenities in-store to establish personality

Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint."
SCORE: 6.6
This Year and Warm Top 6 Examples: 40,635 Total Clicks Mar 15 - May 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingBusinessInteractiveRetail
Community Hub Supermarkets - This Award-Winning Whole Foods Austin Location is Retail Playground
SCORE: 6.9
Hot 29,781 Clicks Pub: Apr 18, 15
Community Hub Supermarkets
This Award-Winning Whole Foods Austin Location is Retail Playground
A winner of a ARE Design Award for sustainability, this ultra-hip Whole Foods Austin store boasts plenty of unique culinary delights and playful design elements. The laid back grocery store,... [More]
Minimalist Design Emporiums - The New MUJI Fifth Avenue Store Has a Custom Scent Lab
SCORE: 5.9
Warm 2,515 Clicks Pub: Nov 20, 15
Minimalist Design Emporiums
The New MUJI Fifth Avenue Store Has a Custom Scent Lab
The recently opened MUJI Fifth Avenue flagship is the largest retail location from the Japanese brand of basics. Full of experiential amenities that will have you sticking around, the vibrant... [More]
Gamified Athletic Retailers - This Decathlon Connect in Munich Features Digital Amenities
SCORE: 6
This Year and Warm 2,402 Clicks Pub: Mar 14, 16
Gamified Athletic Retailers
This Decathlon Connect in Munich Features Digital Amenities
This Decathlon Connect store in Munich highlights the fast-growing French sports retailer’s dynamic in-store experience and the innovative value it offers. Located in Munich’s Stachus... [More]
Upscale Watch Boutiques - The New London Larsson & Jennings Location Boasts an In-Store Fika Bar
SCORE: 5.9
Warm 2,751 Clicks Pub: Mar 25, 15
Upscale Watch Boutiques
The New London Larsson & Jennings Location Boasts an In-Store Fika Bar
The new London Larsson & Jennings store is an upscale timepiece shopping experience. Boasting a clean minimalist interior and an in-store Fika bar, the Covent Garden shop appears more like a... [More]
VR Convenience Stores - This 7-Eleven Features Smart Tables Equipped with VR Technology
SCORE: 6.6
This Year and Warm 1,122 Clicks Pub: May 18, 16
VR Convenience Stores
This 7-Eleven Features Smart Tables Equipped with VR Technology
Last summer, 7-Eleven opened a up a store equipped with smart tables that provide immersive VR experiences. Over the years, a number of retailers have turned to technology to elevate the shopping... [More]
Korean Beauty Brand Flagships - The Sulwhasoo Flagship Store Features an In-House Spa
SCORE: 5.4
This Year and Mild 2,064 Clicks Pub: May 13, 16
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
The popular Korean skincare brand Sulwhasoo recently opened a flagship store that gives consumers a new way to experience its products. With the growing demand for Korean beauty products both... [More]
Quantcast