This Decathlon Connect in Munich Features Digital Amenities

By: Rebecca Byers - Mar 14, 2016
This Decathlon Connect store in Munich highlights the fast-growing French sports retailer's dynamic in-store experience and the innovative value it offers. Located in Munich’s Stachus Passagen, the new Decathlon Connect store opened its doors in February 2016 and was conceived as a means of building brand awareness in the inner city of Munich.

The results are a memorable in-store experience that completely immerses the shopper in both the lifestyle and experience of the outdoors. The athletic equipment and apparel retailer succeeded in creating a gamified shopping experience that will delight consumers.

In an intriguing incorporation of technology, the Decathlon Connect store in Munich also boasts tablets set up in various spots so that shoppers may also browse the online selection of over 35,000 products.