From Athletic Label Music Venues to Nursing Sports Bras

By: Rebecca Byers - Apr 23, 2016
The top April 2016 sports ideas in showcase the modern obsession with intense fitness routines as a normal facet of everyday life and the creative ways that brand's are working to get their product into that regimen.

H&M Poland recently hosted an immersive workout activation that invited brand fans and local celebrities to take part in an intensive class designed to transport participants back to elementary school gym class. Guests were able to earn pieces from the new H&M Sports collection by participating in the class, which was hosted at a real school in Warsaw.

Separately, fitness wearable brand FitBit recently held an interactive brand activation in London that invited families to test out the wristband and experience firsthand the kind of statistics and personal health data collected when one works out with it on.