London's Pam Pam Shop Targets Female Shoe Buffs

By: Jana Pijak - Mar 3, 2016
References: pampamlondon & standard
Pam Pam London is a female-only sneaker shop that recently opened in the heart of English capital. The elegant lifestyle boutique offers premium sneakers, sportswear and accessories that marry style with performance.

While similar retail concepts have been launched in Copenhagen and Amsterdam, Pam Pam targets London's female sneaker heads and aims to appeal to an audience that is often overlooked. Though many major athletic brands often market limited edition collections to male sneaker collectors, females are often ignored when it comes to marketing.

Pam Pam invites visitors into an elegant space that boasts feminine decor touches and a carefully curated sneaker, clothing and accessory range. Founded by Bethany Heggarty and Rio Holland, this sneaker boutique illustrates how the world of feminine sportswear is evolving and changing to be more gender-inclusive.