The Adidas Harvey Nichols Pop-Up Boasts a Locker Room Set-up

By: Rebecca Byers - Apr 20, 2015
References: retaildesignblog.net
Located within the English department store chain's London flagship, the Adidas Harvey Nichols pop-up boasts a sleek and sophisticated metal-clad display designed by Studio XAG.

The temporary retail display in Harvey Nichols London features metal benches and lockers that recall imagery of a team locker room, while the Adidas logo is reflected in the wall with the use a trio of brightly lit white white shelves.

The Adidas Harvey Nichols pop-up showcases the athletic brand's collaborations with the likes of Rick Owens and Raf Simons, while it will also stock the Originals line and the vibrantly patterned Y-3 SS15 collections.

The temporary Harvey Nichols pop-up is simplistic at first glance, but the subtle inclusion of the logo into the wall display ensures brand consistency.