Perch Interactive's Retail Concept Gives One Access to Product Features

By: Jana Pijak - Apr 22, 2015
References: vimeo
This interactive shoe display is designed by Perch, a creative studio that specializes in high tech retail concepts. This particular shoe display is designed for athletic label Trackstar and lets consumers look and feel the brand's products while also learning about their specific construction details and performance features.

The digitized display boasts four interactive screens that give visitors an up-close look at a product along with 360 degree views of its most important elements. The screens also display videos that capture each athletic shoe in action. These clips include product testing by marathon runners, fitness buffs and other athletes.

In addition to technical specs, the display also gives consumers a chance to share their favorite features online and via their social media channels in real time.